{"id":4873,"date":"2018-11-07T13:13:40","date_gmt":"2018-11-07T11:13:40","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=4873"},"modified":"2025-09-26T11:35:06","modified_gmt":"2025-09-26T09:35:06","slug":"hello-kitty-marketing-de-influencers","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/es\/hello-kitty-marketing-de-influencers\/","title":{"rendered":"Hello Kitty: el \u00e9xito del marketing de influencers"},"content":{"rendered":"<p>El <strong>marketing de influencers<\/strong> es algo que la mayor\u00eda de las marcas incluyen en sus estrategias. Algunas utilizan <strong>influencers<\/strong> en momentos puntuales de lanzamientos o eventos, y otras como Daniel Wellington se centran en ellos. Para <strong>Hello Kitty,<\/strong> el <a href=\"https:\/\/socialpubli.com\/es\" target=\"_blank\" rel=\"noopener\"><strong>marketing de influencers<\/strong><\/a> fue la clave para seguir siendo relevantes hoy en d\u00eda. \u00bfVemos c\u00f3mo lo hicieron?<\/p>\n<h2>El marketing de influencers<\/h2>\n<p>Creada en <strong>1974<\/strong> por Sanrio, Hello Kitty es uno de los personajes m\u00e1s <strong>ic\u00f3nicos,<\/strong> con series, videojuegos e infinidad de <strong>merchandising<\/strong> a sus espaldas. \u00a1Es incluso embajadora de Jap\u00f3n!<\/p>\n<p>Para adaptarse a los tiempos, han recurrido a <strong>microinfluencers<\/strong> seleccionados cuidadosamente para que promocionen sus productos en redes sociales.<\/p>\n<p>Hace <strong>dos<\/strong> a\u00f1os crearon un grupo llamado <strong>\u00abHello Kitty Gang\u00bb,<\/strong> con influencers de entre<strong> 10.000 y 100.000<\/strong> seguidores. Estos influencers son <strong>fans<\/strong> de la marca que ya posteaban sobre ella, as\u00ed que contactaron con ellas, sin importar si hablaban de moda, comida, deporte o m\u00fasica.<\/p>\n<p>Actualmente lo forman 200 influencers y <strong>no cobran<\/strong> por nada de lo que publican sobre Hello Kitty. \u00bfPor qu\u00e9? Porque Sanrio crea productos <strong>solo<\/strong> para los integrantes de su grupo, estableciendo una relaci\u00f3n tan buena que se convierten en <strong>embajadores de marca.<\/strong> Es merchandising que quieren probar o tener porque son <strong>fans.<\/strong><\/p>\n<p>Adem\u00e1s, la versi\u00f3n del personaje es diferente a la normal, como puedes ver en la imagen de portada, algo que crea a\u00fan m\u00e1s <strong>exclusividad.<\/strong><\/p>\n<p>https:\/\/www.instagram.com\/p\/BntVVgmlaWb\/?taken-by=hellokittyeu<\/p>\n<h2>M\u00e1s que influencers<\/h2>\n<p>Una cosa es tener embajadores de marca, y otra es saber <strong>aprovecharlos.<\/strong> Los miembros del grupo env\u00edan <strong>insights<\/strong> de c\u00f3mo reacciona la audiencia a determinados productos. As\u00ed, pueden <strong>comparar<\/strong> cu\u00e1ntos likes reciben diferentes vestidos, por ejemplo.<\/p>\n<p>Para que el impacto y <strong>notoriedad<\/strong> no se queden \u00fanicamente en sus <strong>comunidades nicho,<\/strong> tambi\u00e9n han organizado <strong>eventos<\/strong> asoci\u00e1ndose con otras marcas relacionadas con la suya.<\/p>\n<p>As\u00ed, Hello Kitty no es solo un producto <strong>aspiracional,<\/strong> sino que la gente lo incorpora a su <strong>estilo de vida<\/strong>.<\/p>\n<p>Por ejemplo, se ha asociado con varios <strong>restaurantes<\/strong> y caf\u00e9s en Jap\u00f3n y otros pa\u00edses para que creen alimentos sobre la marca. En cuanto a <strong>moda,<\/strong> tambi\u00e9n ha hecho partnerships con ASOS y Primark. Esto ha resultado en que el &#8216;Hello Kitty Gang&#8217; alcance a <strong>8 millones<\/strong> de personas con <strong>300<\/strong> posts de Instagram, solo en Europa.<\/p>\n<p>Por supuesto, no todas las marcas pueden disponer de un grupo de embajadores de marca, as\u00ed que en <strong>SocialPubli.com<\/strong> ayudamos a establecer y desarollar una relaci\u00f3n entre anunciantes e influencers para conseguir el beneficio mutuo.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4903 size-full\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/10\/giphy-23.gif\" alt=\"\" width=\"500\" height=\"250\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing de influencers es algo que la mayor\u00eda de las marcas incluyen en sus estrategias. Algunas utilizan influencers en momentos puntuales de lanzamientos o eventos, y otras como Daniel Wellington se centran en ellos. Para Hello Kitty, el marketing de influencers fue la clave para seguir siendo relevantes hoy en d\u00eda. \u00bfVemos c\u00f3mo lo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[254],"tags":[168,86,244],"class_list":["post-4873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas-redes-sociales","tag-campanas","tag-marketing","tag-microinfluencers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hello Kitty: \u00e9xito del marketing de influencers | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"El marketing de influencers es algo que la mayor\u00eda de las marcas incluyen en sus estrategias. 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