{"id":5652,"date":"2019-03-13T12:54:56","date_gmt":"2019-03-13T10:54:56","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/?p=5652"},"modified":"2025-08-12T13:28:59","modified_gmt":"2025-08-12T11:28:59","slug":"cleaninfluencers","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/es\/cleaninfluencers\/","title":{"rendered":"\u00bfQu\u00e9 son cleaninfluencers?"},"content":{"rendered":"

Instagram<\/a> se ha convertido en ese mundo paralelo, virtual, donde la cocina, la moda, los viajes o la decoraci\u00f3n encuentran su lugar entre millones de personas. El mundo aspiracional, un estilo de vida diferente y en definitiva una vida bastante irreal es lo que muestran los influencers de esta red social a sus seguidores. Sin embargo, una nueva corriente de ideas viene para revolucionarlo todo\u2026<\/p>\n

C\u00f3mo mantener la casa limpia en Instagram<\/h2>\n

Algo mucho m\u00e1s cotidiano que los grandes viajes, restaurantes o modistas, como mantener\u00a0la casa limpia\u00a0se empieza a abrir paso en Instagram, de la mano de lo que se ha bautizado como cleaninfluencers<\/em> y de etiquetas como #cleaningobsessed o #cleaning\u00a0time. Es imposible no asociar el \u00e9xito global de\u00a0Marie\u00a0Kondo<\/a>.<\/p>\n

\"\"<\/p>\n

Estos influencers de la limpieza se est\u00e1n dejando ver en el mundo anglosaj\u00f3n y de momento son exclusivamente mujeres de en torno a los 30 a\u00f1os. Lo que consiguen estas mujeres es hacer que la limpieza del hogar se convierta en algo muy chic <\/em>y cool. <\/em>Estas mujeres dan consejos sobre c\u00f3mo podemos limpiar el cuarto de ba\u00f1o, c\u00f3mo limpiar la alfombra e incluso te ense\u00f1an trucos para recoger la cocina. <\/strong><\/p>\n

\u00a0<\/em>Y lo m\u00e1s llamativo, detr\u00e1s de todas ellas hay negocio; la estadounidense Becky Rapinchuk,<\/a> que s\u00f3lo tiene 275.000 seguidores en Instagram, pero que ya ha publicado tres libros, y que es la imagen de su propia marca de productos org\u00e1nicos de limpieza.<\/strong><\/p>\n

Si nos fijamos en algunas de las mujeres con m\u00e1s seguidores en esta red social encontramos a Sophie Hinchcliffe<\/a>, que acumula 2 millones o la canadiense Melissa Maker<\/a>, que tiene m\u00e1s de 1 mill\u00f3n de suscriptores en su canal de YouTube, Clean my space.<\/p>\n

A primera vista parecen cifras bastante modestas, y es que con estos perfiles nos movemos en el \u00e1mbito de los microinfluencers<\/a> y no tanto en el de los macro. Gracias a los nuevos p\u00fablicos que crean las redes sociales, el mercado se ha fragmentado y han aparecido nuevos grupos de consumidores a los que es m\u00e1s efectivo llegar a trav\u00e9s de los microinfluencers.<\/p>\n

Y es que es cierto que los temas aspiracionales deben seguir teniendo cabida en las redes sociales, en especial en Instagram, pero es cierto que cada vez m\u00e1s los usuarios reclaman una aspiracionalidad en lo cotidiano, por eso los perfiles de microinfluencers funcionan. Aunque \u00e9stos no tengan muchos seguidores, lo cierto es que son mucho m\u00e1s cercanos y su mensaje tiene m\u00e1s calado en las audiencias de hoy en d\u00eda, m\u00e1s segmentadas y exigentes que nunca.<\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram se ha convertido en ese mundo paralelo, virtual, donde la cocina, la moda, los viajes o la decoraci\u00f3n encuentran su lugar entre millones de personas. El mundo aspiracional, un estilo de vida diferente y en definitiva una vida bastante irreal es lo que muestran los influencers de esta red social a sus seguidores. Sin […]<\/p>\n","protected":false},"author":2,"featured_media":5656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249],"tags":[304,302,59,303,244,21],"class_list":["post-5652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-microinfluencers-influencers","tag-clean-influencers","tag-cleaninfluencers","tag-influencers","tag-influencers-de-limpieza","tag-microinfluencers","tag-socialpubli"],"yoast_head":"\n\u00bfQu\u00e9 es un "cleaninfluencer"? 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