{"id":5791,"date":"2019-03-28T16:24:25","date_gmt":"2019-03-28T14:24:25","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/?p=5791"},"modified":"2025-10-07T17:16:51","modified_gmt":"2025-10-07T15:16:51","slug":"maria-breton-influencers-activo-marketing-mix","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/es\/maria-breton-influencers-activo-marketing-mix\/","title":{"rendered":"Mar\u00eda Breton: Los influencers son un activo mas del Marketing-mix"},"content":{"rendered":"<p>El 29 de Enero, en <a href=\"https:\/\/socialpubli.com\/es\">SocialPubli<\/a> presentamos nuestro\u00a0<a href=\"https:\/\/socialpubli.com\/blog\/estudio-anunciantes-influencers-2019\/\">I Estudio de anunciantes con influencers 2019<\/a>. Se encuestaron a 150 anunciantes y profesionales de marketing sobre la perspectiva del mundo de los\u00a0influencers\u00a0y el marketing digital.<\/p>\n<p>Compartimos el estudio con agencias de medios, anunciantes y prensa en un evento en el que que contamos con la presencia de expertos del sector como:\u00a0 <a href=\"https:\/\/www.linkedin.com\/in\/mariabretongallego\/?originalSubdomain=es\">Mar\u00eda Bret\u00f3n \u2013Head of Social GroupM Espa\u00f1a<\/a> a la que entrevistamos y respondi\u00f3 a dos preguntas sobre el marketing de influencers:<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/649XFjbibbQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Conclusiones del estudio de anunciantes con influencers.<\/h2>\n<p>Es importante conocer dentro de cada mercado sus fases y procesos, as\u00ed como en que etapa de madurez se encuentra. El mercado del marketing de influencers, todav\u00eda se encuentra en una fase de crecimiento, podr\u00edamos decir que en los \u00faltimos a\u00f1os su curva ha tomado una direcci\u00f3n exponencial.<\/p>\n<p>Captando cada vez a mas usuarios por su camino, y creando nuevas categor\u00edas, en funci\u00f3n del numero de seguidores que posee cada usuario.<\/p>\n<blockquote><p>Cada vez mas, se usa a los influencers dentro de la estrategia global del marketing, sin hacer campa\u00f1as aisladas; Contando con ellos como embajadores, aunque sean micro, creando relaciones consistentes entre ellos y su comunidad.<\/p><\/blockquote>\n<h2><strong>\u00bfHacia donde se dirige el marketing de influencers?<\/strong><\/h2>\n<blockquote><p>La direcci\u00f3n que esta tomando el marketing de influencers, es la generaci\u00f3n de confianza en la comunidad: cada vez mas las marcas tienden a no ser las que hablan o emiten el mensaje, dejando que sea la comunidad la que hable, a trav\u00e9s del consumidor final, o los influencers, ya que d\u00e1ndoles voz y hablando su mismo idioma de su comunidad generan cercan\u00eda y confianza.<\/p><\/blockquote>\n<h2>\u00bfCu\u00e1les son los retos y el futuro del marketing de influencers?<\/h2>\n<blockquote><p>Todav\u00eda no sabemos, Esto seria como sacar la bola m\u00e1gica.<\/p><\/blockquote>\n<p>Nos dirigimos hacia la profesionalizaci\u00f3n de los influencers y\u00a0 de las agencias de medios , pero tambi\u00e9n a la toma de conciencia por parte de las marcas, de que los influencers son un activo mas\u00a0del marketing mix de la marca, que deben cuidar y mimar,\u00a0 y avanzar hacia una estandarizaci\u00f3n de la medici\u00f3n.<\/p>\n<p>La sociedad del conocimiento esta experimentando cambios que nunca habr\u00edamos imaginado; En la sociedad actual, cada d\u00eda surgen nuevas oportunidades de negocio, de trabajo, de todo tipo.<\/p>\n<p>Estamos asistiendo en primera persona a una revoluci\u00f3n del mercado laboral, de Medios y servicios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 29 de Enero, en SocialPubli presentamos nuestro\u00a0I Estudio de anunciantes con influencers 2019. Se encuestaron a 150 anunciantes y profesionales de marketing sobre la perspectiva del mundo de los\u00a0influencers\u00a0y el marketing digital. Compartimos el estudio con agencias de medios, anunciantes y prensa en un evento en el que que contamos con la presencia de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249],"tags":[246,217,113,244],"class_list":["post-5791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-microinfluencers-influencers","tag-marketing-de-influencers","tag-marketing-digital","tag-marketing-online","tag-microinfluencers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mar\u00eda Breton: los influencers y el marketing-mix | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Mar\u00eda Bret\u00f3n, Head of Social de GroupM Espa\u00f1a, nos habla sobre el futuro del marketing de influencers y los 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