{"id":7515,"date":"2020-04-06T13:46:55","date_gmt":"2020-04-06T11:46:55","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/?p=7515"},"modified":"2020-04-06T13:46:55","modified_gmt":"2020-04-06T11:46:55","slug":"socialpubli-modera-stories-instagram","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/es\/socialpubli-modera-stories-instagram\/","title":{"rendered":"SocialPubli tambi\u00e9n moderar\u00e1 los stories de tus campa\u00f1as"},"content":{"rendered":"<p>Como bien sabes, una de las caracter\u00edsticas de <a href=\"https:\/\/socialpubli.com\/es\" target=\"_blank\" rel=\"noopener noreferrer\">SocialPubli<\/a> que nos hace estar m\u00e1s orgullosos de nuestro trabajo es el <strong>brand safety<\/strong>, es decir, <strong>moderamos los mensajes que los influencers van a publicar de las campa\u00f1as para comprobar que respeta el briefing y la imagen de la marca al 100%<\/strong>.<\/p>\n<p>As\u00ed, nos aseguramos de que <strong>ning\u00fan mensaje que se publique dentro de una campa\u00f1a pueda llevar a error<\/strong> o confusi\u00f3n.<\/p>\n<h2>La moderaci\u00f3n de SocialPubli llega a los stories de Instagram<\/h2>\n<p>Hasta ahora, como sabr\u00e1s, SocialPubli pod\u00eda moderar los post en Instagram, post en Facebook, etc\u2026 de las campa\u00f1as antes de que los influencers subieran el contenido a las redes sociales.<\/p>\n<p>Sin embargo, \u00e9ramos conscientes de que hab\u00eda una carencia ya que <strong>no pod\u00edamos moderar los mensajes que sub\u00edan a historias de Instagram<\/strong>.<\/p>\n<p>En los \u00faltimos meses, <strong>los stories de Instagram se ha convertido en una de las maneras m\u00e1s demandadas a la hora de hacer publicidad<\/strong>. La naturalidad de ver al influencer explicar un producto, compartir su experiencia con sus seguidores y explayarse sobre \u00e9l es lo que hace que sea uno de los mejores formatos a la hora de hacer marketing de influencers en la actualidad.<\/p>\n<p>Por eso, <strong>entendimos que dentro de nuestra filosof\u00eda de Brand Safety deb\u00edamos incluir este formato para conseguir que las marcas pudieran tener m\u00e1s control sobre los mensajes<\/strong> que publican los influencers en campa\u00f1as en las que participa SocialPubli.<\/p>\n<h2>C\u00f3mo funciona esta moderaci\u00f3n<\/h2>\n<p>Como ya sabr\u00e1s, una vez que comienzas una campa\u00f1a en SocialPubli, <strong>contactamos con los influencers y les ofrecemos participar en esta campa\u00f1a, explic\u00e1ndoles en qu\u00e9 consiste y qu\u00e9 deben hacer.<\/strong><\/p>\n<p>En este caso, con los stories, <strong>les pedimos que antes de publicarlos y compartirlos con su audiencia, los suban a la plataforma<\/strong> para <strong>comprobar que el mensaje coincide con el pactado<\/strong> y que <strong>en ning\u00fan momento puede llevar a error o a confusi\u00f3n<\/strong>, cumpliendo as\u00ed con el <strong>brand safety<\/strong>.<\/p>\n<p>Una vez aprobados por el equipo de SocialPubli, <strong>el influencer comparte la historia en su perfil de Instagram y posteriormente obtenemos las estad\u00edsticas para poder compartirlas con la marca<\/strong>.<\/p>\n<p>Con este proceso de verificaci\u00f3n o moderaci\u00f3n, SocialPubli tiene la intenci\u00f3n de <strong>mejorar la calidad de las campa\u00f1as del cliente<\/strong>. Tenemos una amplia experiencia en este sector y sabemos c\u00f3mo son los mensajes que mejor venden y<strong> tratamos de moderar los mensajes consiguiendo que sean m\u00e1s efectivos a nivel promoci\u00f3n<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como bien sabes, una de las caracter\u00edsticas de SocialPubli que nos hace estar m\u00e1s orgullosos de nuestro trabajo es el brand safety, es decir, moderamos los mensajes que los influencers van a publicar de las campa\u00f1as para comprobar que respeta el briefing y la imagen de la marca al 100%. As\u00ed, nos aseguramos de que [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[236],"tags":[474,48,475,21,291],"class_list":["post-7515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialpubli","tag-brand-safety","tag-instagram","tag-moderacion-campanas","tag-socialpubli","tag-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SocialPubli tambi\u00e9n moderar\u00e1 los stories de tus campa\u00f1as<\/title>\n<meta name=\"description\" content=\"En SocialPubli queremos que tu experiencia con nosotros sea \u00f3ptimo. 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