{"id":9505,"date":"2021-01-29T15:06:36","date_gmt":"2021-01-29T13:06:36","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/?p=9505"},"modified":"2025-09-03T12:20:22","modified_gmt":"2025-09-03T10:20:22","slug":"estadisticas-marketing-influencers-2021","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/es\/estadisticas-marketing-influencers-2021\/","title":{"rendered":"Estad\u00edsticas sobre el Marketing de Influencers para 2021"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]En 2021 ya es un hecho evidente que las redes sociales deben estar presentes en cualquier estrategia de marketing que se precie y las estad\u00edsticas desmuestan que el influencer marketing se ha consolidado como una pieza clave dentro de las estrategias digitales<\/b>.<\/p>\n

A lo largo de los a\u00f1os, y con la irrupci\u00f3n de la crisis sanitaria que ha vivido el mundo este pasado 2020, nuestra forma de comunicarnos ha cambiado dr\u00e1sticamente. En este marco, los influencers han ganado peso, estableci\u00e9ndose como los mejores prescriptores y los favoritos por las marcas para promocionar o recomendar sus productos<\/b>.<\/p>\n

Aqu\u00ed te dejamos 10 datos estad\u00edsticos<\/b>\u00a0extra\u00eddos del Estudio de Anunciantes con Influencers elaborado por SocialPubli<\/a> que marcan las tendencias del influencer marketing para afrontar el 2021<\/b>:[\/vc_column_text][vc_column_text]<\/p>\n

Marketing de influencers: estad\u00edsticas y tendencias<\/h2>\n
    \n
  1. El 89,2% de las marcas declara encontrar el marketing con influencers efectivo o muy efectivo.<\/li>\n
  2. El 42% de los encuestados para el estudio consideran que el marketing de influencers reporta un mejor ROI (Retorno de Inversi\u00f3n) muy por delante de otras estrategias como Ads (27,8%) y SEO (13%).<\/li>\n
  3. Los nano y los micro-influencers se instauran como los favoritos dentro del elenco. Un 89% de los anunciantes prefiere contar con perfiles de menos de 100.000 seguidores para sus campa\u00f1as.<\/li>\n
  4. Destaca que un 35% opta por los influencers de menos de 10.000 followers por tener un mayor alcance y mejor rate engagement.<\/li>\n
  5. Instagram se sigue coronando como la reina de las redes sociales. El 95,8% prefiere Instagram, seguida de Facebook (49,7%), YouTube (37,1%) y TikTok (32,9%).<\/li>\n
  6. Dentro de la plataforma favorita, los Stories con swipe up y el v\u00eddeo son los formatos m\u00e1s demandados por agencias y anunciantes.<\/li>\n
  7. En cuanto a la situaci\u00f3n actual marcada por la crisis del Covid-19, los resultados son bastante positivos para el mercado. El 90% de los resultados de las campa\u00f1as de influencers han sido los mismos que antes o incluso mejores.<\/li>\n
  8. El 89% de las marcas afirma que durante la pandemia los influencers tienen la capacidad de llegar a un p\u00fablico mucho m\u00e1s conectado a las redes sociales.<\/li>\n
  9. En cuanto a la gesti\u00f3n, las tendencias a la externalizaci\u00f3n es clara. Un 54,3% de los anunciantes prefieren gestionar las campa\u00f1as a trav\u00e9s de plataformas y agencias.<\/li>\n
  10. Para finalizar, el Brand safety y la medici\u00f3n del ROI se perciben como los mayores retos del marketing de influencers.<\/li>\n<\/ol>\n

    \"estadisticas-marketing-influencers-2021\"<\/a><\/p>\n

    Como podemos comprobar, el marketing con influencers se ha convertido en una parte integral para una estrategia de marketing s\u00f3lida<\/strong>. Es primordial analizar con detalle c\u00f3mo los profesionales del sector perciben el mercado y qu\u00e9 tendencias dominar\u00e1n el pr\u00f3ximo a\u00f1o para mantenerse a la vanguardia <\/b>en un entorno lleno de competencia.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column][vc_column_text]En 2021 ya es un hecho evidente que las redes sociales deben estar presentes en cualquier estrategia de marketing que se precie y las estad\u00edsticas desmuestan que el influencer marketing se ha consolidado como una pieza clave dentro de las estrategias digitales. A lo largo de los a\u00f1os, y con la irrupci\u00f3n de la crisis […]<\/p>\n","protected":false},"author":2,"featured_media":9524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[254],"tags":[606],"class_list":["post-9505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas-redes-sociales","tag-influencer-marketing-es"],"yoast_head":"\nEstad\u00edsticas sobre marketing de influencers 2021 | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"\u00bfEres newbie en campa\u00f1as de influencers? \u00c9stas son las estad\u00edsticas de marketing con influencers para el 2021 que debes conocer. \u00a1No te las pierdas!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/es\/estadisticas-marketing-influencers-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estad\u00edsticas sobre marketing de influencers 2021 | SocialPubli Blog\" \/>\n<meta property=\"og:description\" content=\"\u00bfEres newbie en campa\u00f1as de influencers? 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