{"id":16081,"date":"2023-05-26T13:56:58","date_gmt":"2023-05-26T11:56:58","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/?page_id=16081"},"modified":"2025-05-20T15:50:33","modified_gmt":"2025-05-20T13:50:33","slug":"estudo-tiktok-2023","status":"publish","type":"page","link":"https:\/\/socialpubli.com\/blog\/pt-pt\/estudo-tiktok-2023\/","title":{"rendered":"Estudo TikTok 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16081\" class=\"elementor elementor-16081 elementor-16078\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3e823 e-flex e-con-boxed e-con e-parent\" data-id=\"3c3e823\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b3aa98 e-con-full e-flex e-con e-child\" data-id=\"6b3aa98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49539d4 elementor-widget elementor-widget-heading\" data-id=\"49539d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Estudo TikTok 2023<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5625d92 e-flex e-con-boxed e-con e-parent\" data-id=\"5625d92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c3585b8 e-con-full e-flex e-con e-child\" data-id=\"c3585b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c0b0aa elementor-widget elementor-widget-text-editor\" data-id=\"9c0b0aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sabia que as marcas est\u00e3o a gastar mais de 50% dos seus or\u00e7amentos de publicidade no TikTok? \ud83d\ude32<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb4666 elementor-widget elementor-widget-text-editor\" data-id=\"8fb4666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mas ficamos espantados com o facto de tamb\u00e9m haver anunciantes que est\u00e3o a <strong>deixar todo o seu investimento publicit\u00e1rio<\/strong> nesta plataforma. N\u00f3s dizemos-lhe qual \u00e9 a percentagem!<\/p><p><i>Para o<strong> estudo TikTok 2023<\/strong>, em SocialPubli: \ud83d\udc47<\/i><\/p><ul><li>Inquirimos influenciadores com quem trabalhamos em v\u00e1rios pa\u00edses.<\/li><li>Consultamos clientes que trabalham regularmente com influenciadores.<\/li><\/ul><p>\ud83d\udc49 As conclus\u00f5es s\u00e3o surpreendentes e representam uma reviravolta acentuada na forma como as <strong>marcas<\/strong> est\u00e3o a planear as suas<strong> estrat\u00e9gias de marketing digital no TikTok para 2023<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fd6f1b e-con-full e-flex e-con e-child\" data-id=\"4fd6f1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-119bc62 elementor-widget elementor-widget-text-editor\" data-id=\"119bc62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Descarregue o estudo gratuitamente aqui!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c44579 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"1c44579\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Estudio tiktok 2023 ES\" aria-label=\"Estudio tiktok 2023 ES\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"16081\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"1c44579\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Social Publi Blog\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNome\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nome\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_ca27e2e elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_ca27e2e\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tTelefone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_ca27e2e]\" id=\"form-field-field_ca27e2e\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Telefone\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmpresa\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[message]\" id=\"form-field-message\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Empresa\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_4279e99 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_4279e99]\" id=\"form-field-field_4279e99\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_4279e99\">Aceito a  <a href=\"https:\/\/socialpubli.com\/corp\/advertisers\/politica_de_privacidad\" target=\"_blank\">Pol\u00edtica de Privacidade<\/a><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_15738f3 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_15738f3]\" id=\"form-field-field_15738f3\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_15738f3\">Aceito a comunica\u00e7\u00e3o comercial da SocialPubli<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descarregar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c39e18b e-flex e-con-boxed e-con e-parent\" data-id=\"c39e18b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41006e1 e-con-full e-flex e-con e-child\" data-id=\"41006e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d31fb18 elementor-widget elementor-widget-image\" data-id=\"d31fb18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"747\" height=\"624\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/05\/tiktok-23_img2-3.png\" class=\"attachment-large size-large wp-image-16122\" alt=\"\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/05\/tiktok-23_img2-3.png 747w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/05\/tiktok-23_img2-3-300x251.png 300w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3432fb6 e-con-full e-flex e-con e-child\" data-id=\"3432fb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea4b65 elementor-widget elementor-widget-text-editor\" data-id=\"3ea4b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As marcas consideram as campanhas do TikTok eficazes, o que as leva a escolher o TikTok em vez de outras plataformas e planeiam investir mais? Investig\u00e1mos tudo isto e analis\u00e1mo-lo no <strong>estudo TikTok mais revelador do momento.<\/strong><\/p><p>\ud83d\udc49 Por outro lado, encontr\u00e1mos uma percentagem significativa de <strong>Influenciadores que afirmam conseguir viver apenas do TikTok<\/strong> e que nos dizem o que est\u00e3o a fazer para o conseguir. <em>Que tipo de conte\u00fado est\u00e3o a fazer e como est\u00e3o a ser contactados pelas marcas? <\/em><\/p><p>Aprofundamos estes e outros factos surpreendentes que descobrir\u00e1 em pormenor no nosso<b> estudo TikTok 2023. <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] &#x1f632; Sabia que h\u00e1 marcas que est\u00e3o a investir mais de 50% dos seus or\u00e7amentos de publicidade no TikTok? &#x1f632; [\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; gap=&#8221;5&#8243; css=&#8221;.vc_custom_1683732027545{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1685101779932{padding-bottom: 40px !important;}&#8221;]Mas fic\u00e1mos surpreendidos com o facto de tamb\u00e9m haver anunciantes que est\u00e3o a deixar todo o seu investimento publicit\u00e1rio nesta plataforma. N\u00f3s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16409,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-16081","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudo TikTok 2023 | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Descubra as chaves do sucesso no TikTok com o nosso estudo 2023 e torne-se uma refer\u00eancia nesta plataforma. 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