{"id":17860,"date":"2023-10-06T13:27:05","date_gmt":"2023-10-06T11:27:05","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/ai-study-influencer-marketing\/"},"modified":"2025-05-19T16:17:35","modified_gmt":"2025-05-19T14:17:35","slug":"estudo-ia-marketing-de-influenciadores","status":"publish","type":"page","link":"https:\/\/socialpubli.com\/blog\/pt-pt\/estudo-ia-marketing-de-influenciadores\/","title":{"rendered":"Estudo IA Marketing de Influenciadores"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17860\" class=\"elementor elementor-17860 elementor-17847\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fdad30 e-flex e-con-boxed e-con e-parent\" data-id=\"7fdad30\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5608c7d e-con-full e-flex e-con e-child\" data-id=\"5608c7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc0dd0 elementor-widget elementor-widget-heading\" data-id=\"5dc0dd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estudo de IA no marketing de influ\u00eancia 2023<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3b9e45 e-flex e-con-boxed e-con e-parent\" data-id=\"f3b9e45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f2d8a86 e-con-full e-flex e-con e-child\" data-id=\"f2d8a86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e64c75 elementor-widget elementor-widget-text-editor\" data-id=\"3e64c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Descubra como a Intelig\u00eancia Artificial est\u00e1 a arrasar no Marketing de Influ\u00eancia!<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9fa72b elementor-widget elementor-widget-text-editor\" data-id=\"f9fa72b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Neste novo estudo da SocialPubli, <strong>vimos como a IA \u00e9 capaz de gerar criadores de conte\u00fados relevantes, personalizar eficazmente as publica\u00e7\u00f5es e analisar dados para otimizar as estrat\u00e9gias<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">Al\u00e9m disso, descobrimos se esta tecnologia inovadora<strong> proporciona uma abordagem mais precisa \u00e0 segmenta\u00e7\u00e3o do p\u00fablico e \u00e0 dete\u00e7\u00e3o de tend\u00eancias emergentes<\/strong>. Aqui est\u00e3o as chaves para campanhas mais eficazes e estabelecer liga\u00e7\u00f5es aut\u00eanticas com a audi\u00eancia. <\/span><\/p><p><span style=\"font-weight: 400;\">Fa\u00e7a o download deste estudo atualizado e perceba se as marcas podem adaptar as suas estrat\u00e9gias de Marketing de Influ\u00eancia para maximizar o seu impacto.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b2298d e-con-full e-flex e-con e-child\" data-id=\"6b2298d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39519e3 elementor-widget elementor-widget-text-editor\" data-id=\"39519e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"margin-top: 0; margin-bottom: 30px;\"><span style=\"font-weight: 400;\">Descarregue o estudo gratuitamente aqui!<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f0773 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"e1f0773\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Seguinte&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Form AI study PT\" aria-label=\"Form AI study PT\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"17860\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"e1f0773\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Estudo IA Marketing de Influenciadores\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"17860\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNome\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nome\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tE-mail corporativo\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-mail corporativo\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmpresa\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[message]\" id=\"form-field-message\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Empresa\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_3caecb1 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_3caecb1]\" id=\"form-field-field_3caecb1\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_3caecb1\">Aceitar a <a href=\"https:\/\/socialpubli.com\/corp\/advertisers\/privacy\">pol\u00edtica de privacidade<\/a><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_32e5c12 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_32e5c12]\" id=\"form-field-field_32e5c12\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_32e5c12\">Aceito a comunica\u00e7\u00e3o comercial da SocialPubli<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-836da22 e-flex e-con-boxed e-con e-parent\" data-id=\"836da22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f67b14 e-con-full e-flex e-con e-child\" data-id=\"1f67b14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d925a6f elementor-widget elementor-widget-image\" data-id=\"d925a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/09\/mock-estudio-ia.png\" class=\"attachment-large size-large wp-image-17604\" alt=\"\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/09\/mock-estudio-ia.png 800w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/09\/mock-estudio-ia-300x200.png 300w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/09\/mock-estudio-ia-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ac449c e-con-full e-flex e-con e-child\" data-id=\"7ac449c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bf8dab elementor-widget elementor-widget-text-editor\" data-id=\"8bf8dab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>As principais conclus\u00f5es incluem:<\/b><\/h2><ul class=\"list-style\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quase nove em cada dez influenciadores est\u00e3o familiarizados com a intelig\u00eancia artificial, mas apenas 52% a utilizam atualmente no seu trabalho de cria\u00e7\u00e3o de conte\u00fados.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mais de 76% dos profissionais de marketing est\u00e3o a utilizar ferramentas de intelig\u00eancia artificial nas suas tarefas di\u00e1rias.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">85% dos profissionais de marketing pensam que \u00e9 necess\u00e1rio que os influenciadores informem as marcas se est\u00e3o a utilizar IA para campanhas patrocinadas.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Estudo de IA no marketing de influ\u00eancia 2023 Descubra como a Intelig\u00eancia Artificial est\u00e1 a arrasar no Marketing de Influ\u00eancia! Neste novo estudo da SocialPubli, vimos como a IA \u00e9 capaz de gerar criadores de conte\u00fados relevantes, personalizar eficazmente as publica\u00e7\u00f5es e analisar dados para otimizar as estrat\u00e9gias. Al\u00e9m disso, descobrimos se esta tecnologia inovadora [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17651,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-17860","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudo IA Marketing de Influenciadores<\/title>\n<meta name=\"description\" content=\"A intelig\u00eancia artificial est\u00e1 a mudar o marketing de influ\u00eancia para sempre. 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