{"id":8760,"date":"2020-10-28T10:51:54","date_gmt":"2020-10-28T08:51:54","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/?page_id=8760"},"modified":"2025-06-11T16:05:18","modified_gmt":"2025-06-11T14:05:18","slug":"estudo-de-anunciantes-com-influencers-2020","status":"publish","type":"page","link":"https:\/\/socialpubli.com\/blog\/pt-pt\/estudo-de-anunciantes-com-influencers-2020\/","title":{"rendered":"II Estudo de Anunciantes com influenciadores"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8760\" class=\"elementor elementor-8760 elementor-8758\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adc8432 e-flex e-con-boxed e-con e-parent\" data-id=\"adc8432\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-689f8c0 e-con-full e-flex e-con e-child\" data-id=\"689f8c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-773041c elementor-widget elementor-widget-heading\" data-id=\"773041c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">II Estudo de Anunciantes 2020<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de0e07a e-flex e-con-boxed e-con e-parent\" data-id=\"de0e07a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6840fda e-con-full e-flex e-con e-child\" data-id=\"6840fda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2df87e6 elementor-widget elementor-widget-text-editor\" data-id=\"2df87e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"margin-top: 0px;\">O marketing de influenciadores funciona?<\/h2><p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-8794 alignnone\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon1-study2020-01.png\" alt=\"\" width=\"60\" height=\"60\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon1-study2020-01.png 210w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon1-study2020-01-150x150.png 150w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon1-study2020-01-77x77.png 77w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/>Para o II Estudo de Anunciantes com Influenciadores 2020 da SocialPubli, inquirimos 200 anunciantes que s\u00e3o profissionais nos campos das redes sociais, publicidade e m\u00eddia, marketing e rela\u00e7\u00f5es p\u00fablicas de <strong>mais de 15 pa\u00edses da Am\u00e9rica do Norte, Am\u00e9rica Latina e Europa.<\/strong> <\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-8800 alignnone\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon3-study2020-01.png\" alt=\"\" width=\"60\" height=\"60\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon3-study2020-01.png 210w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon3-study2020-01-150x150.png 150w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon3-study2020-01-77x77.png 77w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/>Depois de perguntar aos nossos anunciantes, pedimos aos nossos anunciantes, as suas opini\u00f5es e experi\u00eancias sobre o marketing de influenciadores, obtivemos as suas opini\u00f5es sobre a efic\u00e1cia do <strong>marketing de influenciador nas redes sociais, o retorno do investimento (ROI), os melhores objetivos para a utiliza\u00e7\u00e3o de influenciadores en suas estrat\u00e9gias, e os maiores desafios deste tipo de marketing.<\/strong><\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-8797 alignnone\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon2-study2020-01.png\" alt=\"\" width=\"60\" height=\"60\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon2-study2020-01.png 210w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon2-study2020-01-150x150.png 150w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon2-study2020-01-77x77.png 77w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/>Os anunciantes tamb\u00e9m partilharam o <strong>que procuram num influenciadores, o n\u00famero \u00f3ptimo de seguidores que desejam que os influenciadores tenham e os m\u00e9todos para entrar em contacto com eles.<\/strong><\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8803 alignnone\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon4-study2020-01.png\" alt=\"\" width=\"60\" height=\"60\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon4-study2020-01.png 210w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon4-study2020-01-150x150.png 150w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon4-study2020-01-77x77.png 77w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/>Neste estudo, descobrimos que 42% dos anunciantes pensam que <strong>o Marketing de influ\u00eancia proporciona o melhor retorno do investimento<\/strong> em compara\u00e7\u00e3o com os an\u00fancios pagos nos meios de comunica\u00e7\u00e3o social, SEO e e-mail marketing. 89,2% dos anunciantes consideram que o marketing de influ\u00eancia \u00e9 altamente eficaz, o que representa um aumento de 5,2% em rela\u00e7\u00e3o ao <a href=\"https:\/\/socialpubli.com\/es\/blog\/estudio-anunciantes-influencers-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">estudo do ano passado.<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c26833 e-con-full e-flex e-con e-child\" data-id=\"2c26833\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87251c1 elementor-widget elementor-widget-text-editor\" data-id=\"87251c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"margin-top: 0; color: #E02482;\">Baixe o II Estudo de Anunciantes 2020 em PDF:<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bfa9e3 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"9bfa9e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Form II Estudo anunciantes PT\" aria-label=\"Form II Estudo anunciantes PT\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"8760\"\/>\n\t\t\t<input type=\"hidden\" 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placeholder=\"Telefone\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_dfe0974 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_dfe0974\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmpresa\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_dfe0974]\" id=\"form-field-field_dfe0974\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Empresa\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_426d7c8 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_426d7c8]\" id=\"form-field-field_426d7c8\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_426d7c8\">Aceito a <a href=\"https:\/\/socialpubli.com\/corp\/advertisers\/politica_de_privacidad\" target=\"blank\" rel=\"nofollow\">Pol\u00edtica de Privacidade<\/a>\n<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_404b7bb elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_404b7bb]\" 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funciona? Para o II Estudo de Anunciantes com Influenciadores 2020 da SocialPubli, inquirimos 200 anunciantes que s\u00e3o profissionais nos campos das redes sociais, publicidade e m\u00eddia, marketing e rela\u00e7\u00f5es p\u00fablicas de mais de 15 pa\u00edses da Am\u00e9rica do Norte, Am\u00e9rica Latina e Europa. Depois de perguntar [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-8760","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudo de Anunciantes com influenciadores 2020 - SocialPubli.com<\/title>\n<meta name=\"description\" content=\"O marketing de influenciador realmente funciona? 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