TikTok Shop:

The Future of Social Commerce Is Here

Discover why influencers are embracing TikTok Shop—and why your brand should too.

At SocialPubli, we conducted a 2025 study among influencers in the U.S. and Mexico to uncover how TikTok’s new shopping feature is changing the rules of engagement, conversion, and sales.

The results are clear: TikTok Shop is not just a trend—it’s a game-changer.

  • Over 6 in 10 influencers have already made purchases on TikTok Shop, showing strong engagement and room for growth.
  • 99% of buyers reported a positive experience, with most rating it excellent or good, highlighting high trust and satisfaction.
  • 83% of influencers see earning commissions as a great monetization opportunity, and many are eager to collaborate with brands, particularly in fashion and beauty.

Download the TikTok Shop 2025 Study:

Why does it work? Because it blends content, community, and commerce in a seamless flow that keeps users engaged—and ready to buy.

Why download this study?

If you’re a brand aiming to succeed on TikTok Shop or an influencer marketing professional, this study offers essential insights to guide your strategy and deepen audience engagement.
Download the report to discover how TikTok Shop can elevate your digital marketing strategy.