What is geomarketing, what types exist, and what are its advantages?
One of the marketing techniques that has gained great importance in recent years is geomarketing. This strategy maximizes the efficiency and effectiveness of advertising and marketing campaigns targeted to specific locations. In this article, we will explain what geomarketing is, how it is currently used, its advantages, and its most commonly
Get to know the 5 changes on Twitter for its users
Twitter has been the go-to social network for real-time information and interaction since its founding. Media, politicians, and brands from various sectors have used this platform to publish content that has an immediate impact. However, Twitter has undergone a series of changes since it came under the ownership of Elon Musk,
Keys to succeed in advertising with influencers
We make it clear from the outset! There are no unique and written-in-stone guidelines when it comes to creating strategies with influencers. However, there are some keys that will guide and help you achieve better results with your actions. At SocialPubli, we give you some keys to succeed in advertising
Will US shut down TikTok to over 100 million users?
TikTok, the global social network -of the moment- is in the crosshairs of the United States Government, for alleged leaking and spying on the data of North American users by China. And from here the big question arises: how dangerous is the threat of shut down TikTok in the United
How to delete an Instagram account?
Today we are going to explain how to delete an Instagram account or disable it temporarily. It doesn't matter if the reason you decide to delete your profile from this popular social network is because you want to create a new account, because you don't have time to dedicate it
Could the powerful ChatGPT represent the end for Google?
ChatGPT is a chat system based on the GPT-3 Artificial Intelligence language model, developed by the OpenAI company. This model with more than 175 million parameters, and trained with large amounts of text, could mean the beginning of the end for Google, the search engine par excellence until now. This advanced
Mastodon – the Social Network that challenges Twitter
Since Elon Musk became the CEO of Twitter - last April 2022 - he has made some changes that users do not necessarily like, so that some of them have already begun to look for other alternatives such as Mastodon, the social network that this 2023 promises to challenges and
7 Benefits of User Generated Content (UGC)
Currently users are the kings of content on the internet and social networks. Therefore, applying User Generated Content (UGC) strategies to the brand means to provide a series of more effective advantages if they are achieved through the interaction of communities on-line. At SocialPubli we explain the 7 benefits of
Tips to strengthen the relationship between brands and influencers
Collaborations between influencers and brands are vital and increasingly frequent advertising activities in digital marketing strategies. However, it is essential that there's a good working chemistry. For this reason, at SocialPubli we give you 7 tips to strengthen the relationship between brands and influencers. 1- Select the right influencers Although influencers with
BeReal: What is it and how does the app of the moment work?
BeReal, what it is and how the current app works. If you haven't downloaded it yet, it's time to pay attention. This French social network has arrived as a surprise, being the most downloaded application in the App Store since October 2022, so experts suggest that it will rule social
