Some of our influencers

Olga Travieso

instagram

Andrea Garte

youtube

María Millán

facebook

anita__go

instagram

Alvaro Montes

instagram

El Armario de Vero

instagram

Zumo de piña

youtube

influencers

Million followers

Succesful campaigns

Brands that have worked with us

What Is Influencer Marketing?

Influencer marketing is a type of strategy used by brands to give their messages a larger reach, using influential people who help them spread their message. With this strategy, they’re able to reach their target audience in a way which is more natural.

Influencers connect directly with users through their social media networks or blogs. Their followers admire them, trust their opinions, and some even want to be like them. Their ability to influence others is undeniable, which is why they’re kept very much top of mind by brands when they want to take an action, implement an ad campaign on social media, conduct events or for many other brand strategies.

The importance of micro-influencers

At SocialPubli.com, we believe that we are all influencers. Today, it’s not just people who have millions of followers who help to win over consumers. It has also been proven that micro-influencers, ordinary people, can be a very important component in a marketing strategy.

A micro-influencer doesn’t need to be famous or accumulate legions of fans. Normally they have a smaller number of followers, but of a very high quality, since they are usually people with whom they have some kind of tie (friends, family, work colleagues..) and over whom they have a high degree of influence. At the end of the day, what people we know say to us is a lot more valuable than what someone says who doesn’t even know that we exist.

Advantages of influencer marketing

Influencers can help you make your brand known because:

  • They transmit empathy and credibility to the users
  • They generate interactions and conversations
  • They elicit positive sentiments toward the brand
  • They confirm the reliability of what they recommend
  • They contribute their reputation to the brand
  • They generate personalized content about the brand