In 2018 we launched our First Global Study of Microinfluencers with which we defined characteristic and fundamental elements of microinfluencers. In 2019, we developed a second study of microinfluencers with which we counted on 2.667 samples of influencers in Europe, North America and South America that form a part of our platform with whom we obtained an internal vision of them. Participating influencers were from different categories such as fashion, beauty, travel, gastronomy, and fitness.
Our Global Report of Microinfluencers of 2019 sought to obtain an internal vision of this group of influencers, which conforms to the sector with the most rapid growth in the community of influencers and with which one can generate multiple advantages.
Influencer marketing is increasingly gaining more importance and interest among advertisers at a global level and the internet is the advertising platform on which all advertisers want to be. Therefore, we’ve contacted 150 professionals of agencies and brands in Europe and North American who specialize in advertising, marketing, public relations, media and social networks to obtain, firsthand, their opinion regarding influencer marketing. The results demonstrated that a high percentage of advertisers planned to maintain or increase investment in influencer marketing in 2019, proving that influencer marketing is very effective and is constantly growing.
The fashion industry has grown exponentially at the hands of social networks and have done so with the help of an important figure, the influencers. At SocialPubli we conducted a influencer case study with over 1.000 fashion influencers, located in Europe and Latin America, with experience in the fashion sector and a trajectory of advertising collaborations with various brands. Influencers gave their opinions about topics such as inspiration and style, with which we could conclude that influencers count on the confidence and support of their followers, which has permitted their fashion to speak in a personalized way.
At SocialPubli we’ve developed a study at a global level in territories such as South American and North America to prove the efficacy of advertising created by micro and macro influencers. Through this stud we’ve been able to determine how this type of advertising is not only more economical, but also more authentic and credible.
The influencer marketing stats reveal a very positive level of engagement, leaving no doubt that microinfluencers are content creators that generate effective and reciprocal communication with their followers.