How does an influencer agency work?
Having Influencers in your social media campaigns has become a key factor for nearly every brand. Thanks to this marketing strategy, your business can better reach your target audience in a much more natural and personal way than with traditional advertising. But do you know how an Influencer Agency works? We all have some influence […]
Do you know why Reels is winning relevance on Instagram?
Two months after the global launch of Instagram Reels, we are seeing the results of how users are incorporating the new format into their Instagram consumption. Also, how is affecting the organic reach of the rest of publications and why Reels wins relevance on Instagram. If you are an Instagram user you surely noticed that […]
Practical Guide to Understanding Statistics on Instagram
Instagram is one of the most used social media networks in the world. It’s the perfect place to publicize your content and, if utilized in an intelligent way, generate unique interaction with your followers. That is why today we bring you a practical and basic guide to understanding Instagram statistics. The application offers its users […]
Advertising on social media in 2018: How things have changed for each platform
The digital landscape changes and evolves on a daily basis. Advertising on social media has to do the same. What worked before doesn’t necessarily work now, and trends may appear which can be leveraged in your marketing strategies. So, let’s review the current state of the main social media networks, along with the keys that […]
Keys to a Successful Marketing Strategy Using Social Media
Social media is powerful tool and brands know it. That’s why they’re turning more and more to influencer marketing, – the successful strategy that lets companies reach into any corner of the market using influencers. We already know that consumers trust the opinions of their friends and family more than those of anybody else. That’s […]
The Power of Micro-Influencers
Today it is extremely common for brands to include some kind of influencer activity as part of their social media marketing strategy. So, what happens when it is time to decide who you’re going to create your campaign with. Which is better: should you choose celebrities or anonymous users on social media? In this article, […]
Storytelling: the art of telling a story
Art can be defined as any creative situation, aesthetics or communicative with emotional purposes. This is what we hope to achieve, since storytelling is an art form. With storytelling, we hope to tell stories in a magical way and connect with our users, seeking their empathy and transporting them to another world which the story […]
See you in FOMLA 2016!
October, 5th is when the Festival of Media LatAm (FOMLA) kicks off. It is an event that SocialPubli.com will attend for the second year running. Our CEO, Ismael El-Qudsi, is on the list of speakers. The event takes place in Miami. What is FOMLA? FOMLA is an annual event that gathers the most renowned profiles in the field of marketing […]
Tips to create contents marketing
The corporate world talks about contents marketing, but do you know what is it exactly and how to do it? Contents marketing consists in creating attractive and interesting contents to our audience with the aim of adding value to our brand, and it is also a way to increase customer’s fidelity. Define your goals Before you start […]
Use Telegram for your marketing strategy
Social networks and apps have changed the way we communicate, both socially as business-wise. Today there is not a single company that does not have presence on social networks to announce news, promotions and to achieve customer loyalty, but have you ever thought of using Telegram? Telegram channel for companies That’s it. With the instant […]