What is social media marketing?
Social media nowadays is much more than platforms for entertainment; it has become necessary for businesses of all sizes to reach customers. People use social media for tips, advice, inspiration or connecting with other people. What is social media marketing? Social media marketing is a form of digital marketing that helps the
Most important Instagram Challenges 2022
These are some of the Instagram Challenges 2022 and some trends you need to know in 2022 if you want to become an influencer. Dance challenges With the recent boom that Tiktok had, it went from a lip-synching app to a platform that had music and dance challenges become viral. Thanks to
Instagram insights explained – Complete guide!
Can you imagine being able to check whether or not your friends liked what you talked about in a graphic? Well, this seems like an episode of Black Mirror rather than real life, but on social media this is possible. Thanks to Instagram Insights, we can know what works best
Best Apps for Instagram Stories to Get Awesome Results!
Do you want to impress your followers with your Instagram Stories? You don't have to be an expert designer to create beautiful and original stories. There are tools that allow you to work with templates, add text, change fonts, create collages and give you lots of options to quickly edit
Why use unboxing videos with Influencers for your products?
Unboxing videos have become one of the most attractive ways for brands to promote their products. Obviously, influencers are the best channel for this type of marketing strategy. You can launch these video campaigns on YouTube, which has established itself as the best platform for unboxing videos with influencers. Unboxing videos
How to negotiate with influencers
Whenever we get a product or book a service, we look for information, reviews or opinions to decide on one brand or another. When we decide on the final purchase, we choose the brand that we trust the most. This is the way it has always worked. A few years
How does an influencer agency work?
Having Influencers in your social media campaigns has become a key factor for nearly every brand. Thanks to this marketing strategy, your business can better reach your target audience in a much more natural and personal way than with traditional advertising. But do you know how an Influencer Agency works? We
Do you know why Reels is winning relevance on Instagram?
Two months after the global launch of Instagram Reels, we are seeing the results of how users are incorporating the new format into their Instagram consumption. Also, how is affecting the organic reach of the rest of publications and why Reels wins relevance on Instagram. If you are an Instagram user
Practical Guide to Understanding Statistics on Instagram
Instagram is one of the most used social media networks in the world. It’s the perfect place to publicize your content and, if utilized in an intelligent way, generate unique interaction with your followers. That is why today we bring you a practical and basic guide to understanding Instagram statistics. The
Advertising on social media in 2018: How things have changed for each platform
The digital landscape changes and evolves on a daily basis. Advertising on social media has to do the same. What worked before doesn’t necessarily work now, and trends may appear which can be leveraged in your marketing strategies. So, let’s review the current state of the main social media networks,
