Advertising on social media in 2018: How things have changed for each platform
The digital landscape changes and evolves on a daily basis. Advertising on social media has to do the same. What worked before doesn’t necessarily work now, and trends may appear which can be leveraged in your marketing strategies. So, let’s review the current state of the main social media networks,
Keys to a Successful Marketing Strategy Using Social Media
Social media is powerful tool and brands know it. That’s why they’re turning more and more to influencer marketing, - the successful strategy that lets companies reach into any corner of the market using influencers. We already know that consumers trust the opinions of their friends and family more than those
The Power of Micro-Influencers
Today it is extremely common for brands to include some kind of influencer activity as part of their social media marketing strategy. So, what happens when it is time to decide who you’re going to create your campaign with. Which is better: should you choose celebrities or anonymous users on
Storytelling: the art of telling a story
Art can be defined as any creative situation, aesthetics or communicative with emotional purposes. This is what we hope to achieve, since storytelling is an art form. With storytelling, we hope to tell stories in a magical way and connect with our users, seeking their empathy and transporting them to another
See you in FOMLA 2016!
October, 5th is when the Festival of Media LatAm (FOMLA) kicks off. It is an event that SocialPubli.com will attend for the second year running. Our CEO, Ismael El-Qudsi, is on the list of speakers. The event takes place in Miami. What is FOMLA? FOMLA is an annual event that gathers the most renowned profiles in the
Tips to create contents marketing
The corporate world talks about contents marketing, but do you know what is it exactly and how to do it? Contents marketing consists in creating attractive and interesting contents to our audience with the aim of adding value to our brand, and it is also a way to increase customer's fidelity. Define your goals Before
Use Telegram for your marketing strategy
Social networks and apps have changed the way we communicate, both socially as business-wise. Today there is not a single company that does not have presence on social networks to announce news, promotions and to achieve customer loyalty, but have you ever thought of using Telegram? Telegram channel for companies That's it. With
Three tools to manage your social networks
We want to be up to date with the latest trends on the internet, have a strong presence, publish simultaneously in all our social networks… But how to prevent going mad? These management tools will make your life easier. With them we can organise our work a lot better, analyse the results
Marketing strategies for 2016
A month has already gone in 2016. If you had any doubt, the digital marketing is ever more essential to do a campaign for your business. In the following we explain some tips that you should not skip to become number one on the Internet. Create content Companies have to invest in
Marketing strategies for children
Many parents become influenced by their children preferences when buying the product of one brand or another. Conquering the children's mind has become key in marketing. The first thing to do is analyse what age range we want to target. For example, children of ages between 3 and 8 are more