Hello Kitty: the success of influencer marketing
Influencer marketing is something that most brands include in their strategies. Some use influencers at specific moments for launches or events and other marketing strategies, like Daniel Wellington, are built around influencers. For Hello Kitty, influencer marketing was the key to continuing to be relevant today. How they did do it? Influencer marketing Created in […]
How to hide an accidental LIKE on Instagram
It’s happened to all of us. You were gossiping about the profile of your ex and your finger accidentally touched the little heart in a photo on the beach in the summer of 2016. Or someone thought that to zoom in you used the double click. DISASTER STRIKES! The moment of panic that follows is […]
What Tinder teaches us about Influencer Marketing
What does Tinder have to do with Influencer Marketing? More than you think … just use a little imagination. First, it has replaced other traditional media, and often ends up working better than they do, the same way that influencer marketing does. But it’s not only that, because Tinder can also teach us marketing lessons […]
Influencer Marketing: Instagram Stories Reign
With 400 million active users per month, Instagram Stories have become the protagonists of influencer marketing. Do you want to see how this went in our first campaigns? Instagram Stories are here to stay Influencer marketing has many tools available to communicate and reach users effectively, and Instagram stories are proving to be one of […]
Campaigns With Influencers: The Best Online Strategy
Currently, if you are a brand and want to become better known, what is the key to increase your sales, create awareness, strengthen brand image, increase commitment and engagement? Everyone will be thinking the same thing,- you have to become known on social media. Nowadays, the principal online strategy to achieve all these objectives is […]
How Influencer Marketing Works in China
Although for now we do not plan to enter the Asian market, it’s always interesting to see how influencer marketing works in other countries, such as China. It seems that it will be more difficult to adapt to the Chinese market than to the rest of European and the Latin American countries, where we are already expanding. Influencer marketing data in […]
The day-to-day problems of the micro-influencer, in GIFs
The life of the micro-influencer offers a lot of great things, but there are also some other things that aren’t so great. There are certain problems that not everyone would understand and, as the saying goes, “a GIF is worth a thousand words”. They don’t let you play with grown ups Many platforms require a […]
6 Challenges for Video Game Influencers
Do your followers get tired of gameplays? These 6 challenges will delight all video game influencers and will give life to their YouTube channels and social media networks. Shall we take a look? 1 – Try not to Scream This one is a classic in the gamer community. While other youtubers are watching videos and […]
3 Influencer Marketing Myths That Need To Be Left Behind
Influencer marketing has evolved and is now one of the biggest sources of investment in online marketing. In spite of this, there are several myths and misconceptions about the world of influencers that need to be relegated to the past. 1 – The bigger, the better Influence does not depend on the number of followers, […]
Virtual Influencers Also Have Bad Days
It’s just like it sounds,- computer-generated influencers who are paid (or rather, their designers are paid) for advertising products and services. As if it wasn’t already hard enough to stand out, now people who don’t even exist are joining the party! The good thing is that, even though we never thought we would have to […]