Influencer marketing: How to work to influence in a worldwide crisis?
Influencers are the new faces of businesses around the world since they have the power to get their audiences engaged and aware of what they are promoting. And as it may sound easy, being an influencer it’s a huge challenge. Right now, brands face a new obstacle, to communicate their messages while a worldwide lockdown is present. […]
How to work with micro influencers to succeed in your campaigns
At SocialPubli we are experts in working with micro influencers. We know their needs and wants. Our years of experience has shown us how to successfully collaborate with them. Saying so, we will give you every tip and trick to bring the most out of your campaigns. Similar values According to the SocialPubli Influencers Study, […]
Do you know San Publicito? This is how our advertising saint was born
Today, the saint of advertising celebrates his birthday. How we advertise has been evolving over almost three decades. First, we started focusing on the online world, and this has evolved into the micro-influencer marketing strategies. How San Publicito was born San Publicito has become a significant date in all advertisers’ calendars, not only because he […]
Choosing the right influencers
Marketing with influencers is a form of marketing already known by everyone, for the ability to impact on the public and users of social networks. We live permanently connected to our social networks and we receive hundreds of stimuli through our Feed and/or timeline. Instagram, Twitter, Youtube have become our direct connection with celebrities, bloggers, […]
The evolution of fashion influencers
As we had already told you, Influencers marketing has gained significant importance and one of the markets in which it has most impacted has been in fashion, where it has completely revolutionized the public’s perception, from the ‘daily outfit’ to the way we buy clothes. The contents changed with the appearance of social networks. Fashion […]
Influencers are becoming brands heroes
As far as marketing is concerned and if today there is a king, it would be influencer marketing. Campaigns with influencers can be very effective and it has been demonstrated, but they require a studied strategy and good planning. When a brand decides to invest in influencer marketing, it looks for three main benefits: Increase […]
Most used Social Media networks for influencer marketing
Influencer Marketing is gaining importance through time and it’s becoming nowadays essential to any company that wants to increase their products and services visibility as well as being able to reach a specific public and enter a particular niche. Companies can launch different kinds of strategies using social media and the majority are doing […]
Youtubers or Influencers, children’s new favourite profession
A few years ago children dreamed of being astronauts, football stars, policemen… But now everything has changed. In a labor market destined to be affected by technology, children have been the first to adapt. The desire to be celebrities, football stars or formula 1 stars and even participants in television programs is still there, but […]
What are NanoInfluencers?
What are NanoInfluencers? We’ve been talking for a long time about microinfluencers and how great they are, but lately there’s a distinction within them, the nanoinfluencers, with less than 1,000 followers. Do we see how they can help in an influencer marketing strategy? Who are nanoinfluencers? Nanoinfluencers are normal people with a follower base of […]
This was SocialPubli.com in 2018
2018 was a great year for influencers, advertisers, and for SocialPubli. There were many new influencers who registered on our platform, we sent them more campaigns than ever, and they have shared the brands’ messages with large numbers of users on social media. The international expansion of our Influencer marketing agency Spain was becoming too small for […]