Choosing the right influencers
Marketing with influencers is a form of marketing already known by everyone, for the ability to impact on the public and users of social networks. We live permanently connected to our social networks and we receive hundreds of stimuli through our Feed and/or timeline. Instagram, Twitter, Youtube have become our
The evolution of fashion influencers
As we had already told you, Influencers marketing has gained significant importance and one of the markets in which it has most impacted has been in fashion, where it has completely revolutionized the public's perception, from the 'daily outfit' to the way we buy clothes. The contents changed with the appearance
Children influencers who triumph in social networks
As we mentioned few weeks ago in one of our posts, children no longer want to be singers or footballers, they want to be influencers or YouTubers. In accordance with this, the influencers marketing boom has caused that, from very young kids to even babies, they already have Instagram accounts with
Fake followers in Instagram. How to detect them?
Fake followers are profiles on social media that are only created to follow other profiles for boosting their number of followers. The fake profiles don't belong to a real person, but they make it seem that this profile has a lot of influence. The users applying these kinds of immoral actions
My biggest takeaways from DMWF North America
Influencer marketing is alive and well This was my first year as a speaker at the Digital Marketing World Forum- North America and although the conference covered multiple topics, including e-commerce, digital brand strategy, VR and AR and SEO strategy, I am happy to say that influencer marketing was a popular
Influencers are becoming brands heroes
As far as marketing is concerned and if today there is a king, it would be influencer marketing. Campaigns with influencers can be very effective and it has been demonstrated, but they require a studied strategy and good planning. When a brand decides to invest in influencer marketing, it looks for
Most used Social Media networks for influencer marketing
Influencer Marketing is gaining importance through time and it's becoming nowadays essential to any company that wants to increase their products and services visibility as well as being able to reach a specific public and enter a particular niche. Companies can launch different kinds of strategies using social media and
The fight against climate change on social media
Activists have always played a very important role through traditional media in the fight against climate change. Nowadays, social networks are in this aspect, and in many others, fundamental tools for spreading messages. One can influence people who are present on these networks by transmitting them a message of awareness
The end of Instagram as we know it?
Instagram is, as you all know, a mobile social network that began its journey in 2010. It quickly became a benchmark for the world of photography, increasing gradually in popularity. Two years later, in 2012, the application got acquired completely by Facebook. Over the years, Instagram has undergone numerous changes, always
Have you already used Instagram Tv in horizontal format?
Coinciding with IGTV's first birthday, Instagram decides to include the horizontal format on its video platform. Its differential value, which made IGTV stand out from its competitors, was vertical videos. However, there were more and more cases of users uploading content horizontally. As a result, they forced their followers to turn