Understanding the New Influencers Law Set to Change Marketing Practices in May 2025
The European Union is set to implement a comprehensive new law targeting influencer marketing practices, with the aim of increasing transparency, protecting consumers, and ensuring the fair application of advertising standards across all member states. This influencers law responds to growing concerns about hidden advertising, consumer safety, and the rapid development of the digital influencer […]
Boost Your Brand Awareness with Influencers: A Comprehensive Guide
Brand awareness is the degree to which consumers recognize or recall a brand’s name, logo, products, or services. It reflects how familiar your target audience is with your brand and how well they can distinguish it from competitors. This recognition can happen through seeing the brand’s logo, hearing its name, or even remembering its tagline […]
WhatsApp Advertising with Influencers: Examples of How to Integrate This Tactic into Your Digital Strategy
WhatsApp has emerged as a formidable channel for digital marketing, with over 2.5 billion users worldwide, making it a prime platform for innovative influencer-driven campaigns. As influencer marketing continues to boom—expected to exceed $32.5 billion globally in 2025—the integration of WhatsApp and influencer marketing presents a strategic opportunity for brands to drive engagement and ROI. […]
Crowdsourcing Content: Engage Influencers to Co-Create Your Brand’s Story
Crowdsourcing content and engaging influencers to co-create a brand’s story is a powerful marketing strategy that leverages collective intelligence and authentic voices to build brand narratives. Here’s a comprehensive overview of this approach: What is Crowdsourcing Content? Crowdsourcing content refers to the practice of soliciting ideas, information, or contributions from a large group of people, […]
Top 5 influencers on mental health
Every 10 October, World Mental Health Day is celebrated to raise awareness and visibility of the importance of psychological wellbeing. In recent years, the rise of social media has changed the way we approach these issues, with influencers emerging as key voices in the conversation. In this blog, we will explore the impact, risks and […]
Black Friday campaign on social networks
Black Friday is one of the most important dates of the year for brands, and social media has become the preferred channel for driving sales during this event. While deep discounts are the main attraction, a well-defined social media strategy can make the difference between just another campaign and a successful Black Friday campaign. Social […]
Exclusive content How to get followers?
In the competitive world of digital marketing, offering exclusive content has become a key strategy to build audience loyalty and stand out from the crowd. But how can you direct your followers to that exclusive content and make sure they value it? Here are some effective strategies to do just that. What is exclusive content? […]
How to do Live Shopping as an Influencer?
Live shopping has emerged as one of the most powerful trends in the digital marketing world, especially for influencers looking to maximise their impact and engagement on social media. But what exactly is live shopping? It is a strategy that combines live broadcasts with real-time product sales, allowing influencers to interact directly with their audience […]
SocialPubli Academy: Types of influencers based on their followers
No one questions that influencers are key when it comes to planning our brand and product strategy on our social networks. There is no doubt about the benefits of having relevant people in the sector or area in which we want to position ourselves. But do we really know which influencer we should hire on […]
SocialPubli Academy: How to create a brand if you are an influencer
In the competitive world of social media, influencers are taking a step forward and are not just satisfied with promoting third-party products. Now, they are using their reach and credibility to launch their own brands, creating solid, recognizable businesses. This article will guide you through the process of creating a brand if you are an […]
