Campaigns using micro-influencers let you have twice the impact on your target audience. First, with the brand’s message to the influencers and what you want them to say about the brand, and secondly, when your message is shared with the influencer’s circle of trust. This makes the impact much greater and much more credible.
With SocialPubli I’ve been able to create “awareness” around our client’s content, in addition to generating the most qualified traffic anywhere in my campaign. SocialPubli lets you establish interactions through your influencers who increase the “reach” of your brand and give it the added value it deserves.
SocialPubli is a social media platform that lets you plan, manage and evaluate your influencer campaigns. It meets all the conditions that any technology platform should have. The software is powerful, well designed, and very simple to use.
IAB published their Annual Study of Social Media Networks (Estudio Anual de Redes Sociales) with the most recent data available. Does social media influence buying decisions?
It’s a proven fact that social media advertising using influencer marketing strategies brings greater engagement with brands than other types of digital strategies. Have you ever considered how effective it could be if you were to give a voice to social media users and let them communicate your messages? Their public, their contacts and followers, - trust them and pay attention to their opinions and recommendations.
The first advantage that needs to be pointed out regarding working with influencers or micro influencers is the trust which they transmit to consumers through their social media channels. And, they bring other added value which needs to be kept in mind. To begin with, given that they already have a faithful community which it is segmented by interests, they generate a greater number of interactions which translates into greater engagement and commitment.
In the case of micro-influencers, since these are ordinary people, their publications are perceived to be authentic and honest, so their level of credibility is very high. And we shouldn’t forget that for a smaller investment than you would make using other strategies, they have a greater reach and reach different target audiences.
To all this you have to add that, unlike what happens with traditional online advertising, influencers are not vulnerable to ad blockers. Your campaigns won’t be lost in limbo and will always reach their public.
People turn to social media to get information about a product or service before they buy, which is why it’s so important to be present on social media. SocialPubli.com puts you in contact with influencers so they can communicate your messages, giving them visibility. To set up a social media campaign, all you need is to establish your budget and select the profiles of the influencers who most closely fit with whatever you want to communicate to reach your desired target audience. The influencers will receive an invitation to participate in your campaign and will get right to work becoming your spokespersons.
It’s clear that social media strategies are a strong point for brands. Social media isn’t just for keeping up with news about our friends, but rather it’s used as a means of getting the information which responds to and satisfies our interests. You can’t allow yourself to not be on social media!