In this new study by SocialPubli, we’ve analysed how content creators influence online purchasing decisions, from product discovery right through to the final decision. We explore the power of their recommendations beyond mere visibility.
We also take an in-depth look at which platforms and formats stand out when it comes to generating conversions, and which factors facilitate or hinder a purchase. That’s why we’re giving you the keys to understanding the role of trust, discounts and the match between product and audience in a creator commerce strategy.
Download this study and discover how to adapt your influencer marketing campaigns, connect content and e-commerce, and harness the potential of creators at every stage of the buying process.
What makes a recommendation spark interest, and what does it need to turn into a sale? We’ll tell you!