Storytelling: the art of telling a story
Art can be defined as any creative situation, aesthetics or communicative with emotional purposes. This is what we hope to achieve, since storytelling is an art form. With storytelling, we hope to tell stories in a magical way and connect with our users, seeking their empathy and transporting them to another world which the story […]
Collections, The New Advertising Format from Facebook
The social network of Mark Zuckerberg surprises us on a weekly basis with new tools and functionalities (we already told you a few weeks ago about how he’s developing his own Artificial Intelligence). This time we want to focus on Collections, the new ad format which Facebook just announced in its blog. Context It is […]
Start your own Christmas marketing campaign
Christmas is almost here. Adapting your Christmas marketing campaign crucial to boost sales in your product line. For most companies, Christmas is an overwhelmingly profitable period where sales volume increases remarkably. To make the most out of this strategy, read these tips 😉 Starting a marketing campaign First of all, you have to analyse your […]
Tips for customer care on social networks
A feature of the social networks of a brand is that they are a means to get closer to the user, which in turn means they represent a part of the company’s brand image. Among its many functions, social networks help companies solve questions of their followers, whether they are positive or negative. This is what we all […]
Tips to design the perfect logo
When we start a company or we want to do some rebranding, paying attention to the logo is crucial. This is what represents the company, and people will relate it to the image they make in their minds from our business. Today, many people can tell one business from another just by looking at their […]
Tips to create contents marketing
The corporate world talks about contents marketing, but do you know what is it exactly and how to do it? Contents marketing consists in creating attractive and interesting contents to our audience with the aim of adding value to our brand, and it is also a way to increase customer’s fidelity. Define your goals Before you start […]
Marketing strategies for 2016
A month has already gone in 2016. If you had any doubt, the digital marketing is ever more essential to do a campaign for your business. In the following we explain some tips that you should not skip to become number one on the Internet. Create content Companies have to invest in a contents strategy […]
Marketing strategies for children
Many parents become influenced by their children preferences when buying the product of one brand or another. Conquering the children’s mind has become key in marketing. The first thing to do is analyse what age range we want to target. For example, children of ages between 3 and 8 are more exposed to television, so […]
The 5 most succesful fashion campaigns in social networks during 2015
We know that social networks are ever more present in our daily life, so many companies have realised that they are the best way to get to their audience. The fashion industry did not lag behind, and there is a new fight for becoming the most followed or liked, becoming a Trending Topic (TT) or making an […]
Word-of-mouth marketing, the most important social network
The oldest advertising strategy known to mankind is word-of-mouth, and it has always been the most efficient way to attract new customers. Why is it so? Very simple: the recommendation of a person that is close to you makes you feel reassured, it gives the product a different perspective and we do not risk trying it and […]