Why You Should Incorporate Instagram Stories in Your Digital Marketing Strategy
Instagram Stories can revolutionize your digital marketing strategy. Chey an change the way you relate to your followers and let you achieve all of your business goals. Would you like to know how to make the most of this potential? Visibility of stories Based on the latest data from October of 2017, Stories had 300 […]
Five influencer campaigns that really nailed it
Influencer campaigns have emerged as one of the most effective strategies in marketing. New audiences are reached, the brand’s image is improved, traffic and interaction are achieved … Many brands obtain good results, but very few have known how to really take advantage of the potential of influencer campaigns like these companies have. Shall we […]
Engagement is now the key to participating in campaigns
At SocialPubli.com, we have always said that #WeAreAllInfluencers, because it’s not the number of followers that makes someone an influencer. We know that Cristiano Ronaldo’s posts have an audience reach of millions, but our bet is on the authenticity and interaction of the micro-influencers. That’s why we want to give the engagement rate the importance […]
How to Do Marketing on Instagram in 2018
Instagram reigned in 2017, bringing in more than 800,000 active users every month. With this audience size and its visual impact, it’s to be expected that brands will want their campaigns to be present on Instagram. With the continual updates coming out, the recommended marketing practices continue to change and evolve. Just because something worked […]
Brands Will Have Even Less Visibility on Facebook
Pages with 10,000 followers and posts that barely reach 300 impressions. This is the daily bread for companies and media on Facebook. This difference in visibility will soon be accentuated and it has brands very worried. Every hour, 1,500 posts compete to appear on the “Wall” of the users. And how does Facebook decide which […]
Major Campaigns Using Branded Content
Being a brand that just manufactures products or sells services, and presenting yourself this way to consumers, simply doesn’t work anymore. Today we are used to feeling the essence of a brand, being engaged, feeling excited, and connecting with the brand. Branded content seeks to build loyalty from the consumer and they want their content […]
Keys to a Successful Marketing Strategy Using Social Media
Social media is powerful tool and brands know it. That’s why they’re turning more and more to influencer marketing, – the successful strategy that lets companies reach into any corner of the market using influencers. We already know that consumers trust the opinions of their friends and family more than those of anybody else. That’s […]
How to work with influencers so your Instagram campaigns will be winners
If you’re planning to start an ad campaign on social media using influencers as the spokespersons for your brand, it’s important to keep in mind some of the important tips on working with them that we’re going to share with you below. Emphasize with Influencers! Put yourself in their shoes! Picture yourself as the influencer […]
The Power of Micro-Influencers
Today it is extremely common for brands to include some kind of influencer activity as part of their social media marketing strategy. So, what happens when it is time to decide who you’re going to create your campaign with. Which is better: should you choose celebrities or anonymous users on social media? In this article, […]
The Best Local Ads…. In the World
In this era of “over” information, we get lost in the constant barrage of campaigns and virals which hit us from all sides. Therefore, we wanted to breathe for a moment now to shine the spotlight on some ads which were made for local populations and which show a huge amount of creativity and charm. […]