2018 Global Micro-Influencer Study


At Influencer Marketing Agency NYC we are celebrating 100.000 registered influencers on getting an inside look at their their perceptions, preferences, and behaviors surrounding social media and influencer marketing.   




We've defined the term 'micro-influencer' as social media users with less than 10,000 followers, which currently make up 80% of the vetted influencers in our platform.



 It's a global study where we surveyed 1,000 micro-influencers from 22 countries, including, Spain, United States, Mexico, Colombia and Venezuela, among many others.



Our micro-influencers are authentic and their connections are real. They are today's indisputable leaders of the most basic and effective type of marketing since the beginning of time: word of mouth.

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