Tag: Audiences

Analysis of Fake Audiences: How to Detect Purchased Followers, Bots, and Inflated Metrics

In the digital age, the significance of genuine engagement on social media cannot be overstated. With the rise of influencers and brands leveraging these platforms for marketing, the phenomenon of fake audiences—comprised of purchased followers, automated bots, and inflated metrics—has posed a serious challenge. Understanding how to detect these fake audiences is crucial for accurate […]

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