Tag: Psychology

The Psychology of Influencer Marketing: Why Does It Work?

The psychology and marketing interplay in influencer marketing is profound, as it taps into fundamental human social and cognitive processes such as trust, social conformity, belonging, and authenticity. Influencer marketing succeeds by guiding consumers through a psychological journey from awareness to purchase, leveraging these innate tendencies to create meaningful engagement and conversions. Social Influence and […]

“SOCIALPUBLI S.L. ha participado en el Programa de Iniciación a la Exportación ICEX-Next, y ha contado con el apoyo de ICEX, así como con la cofinanciación de Fondos europeos FEDER, habiendo contribuido según la medida de los mismos, al crecimiento económico de esta empresa, su región y de España en su conjunto”

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