SocialPubli Studies on Influencer Marketing and Digital Marketing

We research influencers, marketing, social media and digital trends.

AI in influencer marketing 2023 study

Discover How Artificial Intelligence is Revolutionizing Influencer Marketing!

In today’s digital age, the influence of AI cannot be overstated, transforming industries across the board. Influencer marketing, a thriving field driven by the power of content creators and online communities, is no exception.

Our research takes a close look at the fascinating intersection of AI and influencer marketing, shedding light on the cutting-edge strategies, technologies, and trends that are reshaping the way brands and influencers connect and engage with audiences.

Do marketers consider AI a threat or an opportunity? How much are influencers embracing AI in their day-to-day work? Find out by downloading the study for free!

Tiktok 2023 study: its revealing impact on brands and influencers

With over 1 billion monthly active users, TikTok has become the haven for famous ‘tiktokers,’ who can viralize their videos in a matter of seconds and earn substantial rewards. While all this is happening, brands are also seizing this opportunity by shifting and increasing their advertising investments on the platform.

In this study, SocialPubli analyzes and highlights the behavior of influencers and brands, two key factors that have turned TikTok into a phenomenon that has completely revolutionized the dynamics of social media.

IBEX 35 on social media study

Did you know that companies with more than 50% of their employees on LinkedIn, on average, have 22% more interaction on their social networks than companies that do not take this action? This revealing data is part of the Study of Social Media Usage by IBEX 35 Companies conducted by SocialPubli Advocacy, and we are making it available to you now.

This is a way to confirm that employees are the most powerful influencers for brands, and SocialPubli Advocacy is aware that social media is the right channel to engage employees and collaborators in building the brand image and reputation of companies.

Gaming and influencer marketing study 2022

The video game and eSports industry has undergone a revolution with estimated advertising investment of 1 billion dollars by 2022. Increased consumption due to the pandemic has driven the sector’s development and sponsorship opportunities for brands. The isolation measures to combat the pandemic boosted video game consumption, benefiting the sector’s growth, professionalization, and the proliferation of content creators of all kinds.

Marketing in this industry offers various opportunities such as player sponsorship, mentions in broadcasts, and more. Therefore, the goal of SocialPubli through this study is to provide a realistic picture of what is trending in Influencer Marketing within the Gaming sector.

III Influencer study

Content creators are crucial on social media, playing a vital role for brands in connecting with an engaged audience. We wanted to conduct research on the importance of influencers on digital platforms. For this, nearly 3,000 influencers from 20 countries on SocialPubli participated, providing a global view of their work and their prominent sectors.

The study provides insights into the use of social networks,the work of creators, influential sectors, factors in purchase decisions on special dates, and projections and challenges in Influencer Marketing.

Study on influencer marketing on tiktok 2022

TikTok is the social media of the moment, with over 600 million users, making it one of the fastest-growing platforms in the world. TikTokers are part of the new generation of influencers that has emerged through this format.

It’s important to understand their behaviors, as they will set the patterns of consumption and trends for the coming years.

Therefore, brands will need to focus their efforts on adapting their content and language to this segment of society. At SocialPubli, we share with you the data obtained through a survey conducted with influencers and advertisers

from different parts of the world to understand the path of influencer campaigns on TikTok.

II Advertisers with influencers study

More and more advertisers are incorporating influencer marketing into their regular marketing strategies. In our II Advertisers with Influencers Study 2020, we surveyed marketing and advertising professionals in over 15 countries about their opinions

on the effectiveness, advantages, challenges, and return on investment of influencer marketing.

We found that advertisers have observed an even higher return on investment from influencer marketing

than last year and are increasingly turning to nano and micro-influencers for collaborations with higher engagement rates. We also asked advertisers how the Covid-19 pandemic has affected their marketing strategies.

Influencers study 2019

In 2018, we launched our First Global Microinfluencer Study, in which we defined characteristic and fundamental elements of microinfluencers. In 2019, we conducted a second microinfluencer study, with pa sample of 2,667 influencers from Europe, North America, and South America who are part of our platform.

This study provided an inside look into these influencers. Participants in the survey came from various categories we cover, including fashion, beauty, travel, food, and fitness.

Our 2019 Global Microinfluencer Report aimed to gain an insider’s perspective on this group of influencers, who make up the fastest-growing segment of the influencer community and offer numerous advantages for brands and marketers.

Advertisers with influencers study 2019

Influencer Marketing is gaining more importance and interest from advertisers worldwide, and the internet is the advertising platform where all advertisers want to be. That’s why we have reached out to 150 professionals from agencies and brands in Europe and North America,

who specialize in advertising, marketing, public relations, media, and social networks, to obtain their firsthand opinions on influencer marketing.

The results of the report showed that a high percentage of advertisers planned to maintain or increase their investment in influencer marketing in 2019, highlighting how influencer marketing is very effective and is experiencing steady growth.

Fashion influencers study 2019

The fashion industry has indeed seen significant growth thanks to the power of social media, and influencers have played a crucial role in this growth. SocialPubli conducted a statistical study involving over 1,000 fashion influencers located in Europe and Latin America.

These influencers have experience in the fashion sector and a track record of collaborating with various brands in advertising campaigns.

Influencers shared their opinions on topics like inspiration and style, allowing us to conclude that influencers have the trust and support of their followers, enabling fashion to speak in a personalized way.

I Global study of microinfluencers 2018

In SocialPubli, we have conducted a Global Study on Influencer Marketing worldwide in regions such as South America and North America to verify the effectiveness of advertising created by micro and macro influencers.

Through this study, it has been possible to determine that this type of advertising is not only more cost-effective but also more authentic and credible

. In terms of engagement, the results are very positive, making it clear that micro-influencers are content creators who generate efficient and reciprocal communication with their followers.