BCP in collaboration with Yape

WHAT DID WE DO?

In order to help the BCP achieve its objectives, we concentrated all of our experience in the influencer marketing sector and knowledge of social media, to develop a campaign which was 100% adapted to the purpose of the brand.

Thus, we decided to launch acampaign through Instagram Stories under the hashtag #YoMeSumo (#I’mIn). The influencers, through a video, invited their followers to make donations. The Stories format was most appropriate, as it allowed profiles to add a swipe-up to the direct link to the fundraising campaign so that users could get more information and make their donations.