WHAT DID WE DO?
At SocialPubli, we created an effective campaign thanks to our broad portfolio of influencers. For this, we worked with microinfluencers who shared Stories and publications on their feed with the product on Instagram.. The campaign, collected under the hashtag #RefreshWithFlavor sought to introduce the producer and describe its characteristics , highlighting its authentic coffee flavor in the country known for its excellent coffee.
WHAT WERE THE RESULTS?
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Coca-Cola Café, Colombia
[qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-message” icon_size=”24″ icon_color=”#adb8ce” title=”Hashtag” title_size=”16″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”]
#RecárgateDeSabor
[qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-broadcast” icon_size=”24″ icon_color=”#adb8ce” title=”Social Network” title_size=”16″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”]
Instagram Stories
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Instagram Post
[qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-user-group” icon_size=”24″ icon_color=”#adb8ce” title=”Influencers” title_size=”16″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”]
23
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15
[qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-flag” icon_size=”24″ icon_color=”#adb8ce” title=”Engagement Rate” title_size=”16″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”]
8,45 %
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6,01 %
[qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-graph-pie” icon_size=”24″ icon_color=”#adb8ce” title=”Reach” title_size=”16″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”]
185.126
[qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-graph-pie” icon_size=”24″ icon_color=”#adb8ce” title=”Reach” title_size=”16″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”]
146.374
[qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-preview” icon_size=”24″ icon_color=”#adb8ce” title=”Views” title_size=”16″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”]
15.649
[qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-preview” icon_size=”24″ icon_color=”#adb8ce” title=”Views” title_size=”16″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”]
278
[qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-conversation” icon_size=”24″ icon_color=”#adb8ce” title=”Comments” title_size=”16″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”]
333
