Given the unstoppable growth of the online gaming industry in recent years, an increasing number of brands are tapping into this captive audience of over 1 billion people*!

    • Gaming culture's influence on mainstream culture is undeniable, and for marketers looking to reach new and diverse audiences, online gaming presents exciting opportunities to generate massive brand exposure.
    • For brands that want to engage with gamers, the first crucial step is understanding who gamers really are and becoming familiar with the industry's landscape.
    • This study shares an overview of the current trends at the heart of the gaming x influencer marketing intersection. It underlines the key motivations, preferences, and behaviors of influencers and content creators in the gaming world.
    • Key findings include:
      • Advertising has noticeably increased: 82.1% of gamers have seen an increase in the number of brands advertising on gaming platforms in the last year.
      • Gaming influencer marketing is ripe with opportunity: most gaming influencers (59.6%) stated they participate in sponsored campaigns but only a few times per year.  
      • Twitch leads the gaming platform market: 56.7% of gamers ranked Twitch as their favorite online gaming platform, followed by YouTube at 32% and Facebook Gaming at 11.3%. 
      • COVID played a key role in social gaming growth: During the pandemic, 59.4% of surveyed creators increased the time they spent gaming. 

*Statista

Download the complete report here:

    Accept Privacy policy

    Accept commercial communication from SocialPubli

    Consent Management

    We use our own and third party cookies for analytical purposes and to show you personalized advertising based on a profile created from your browsing habits (e.g. pages visited).

    Techniques

    Those that allow the user to browse the website and use the different options or services that exist on it, such as, for example, controlling traffic and data communication, identifying the session, accessing parts of restricted access, using security elements during navigation, storing content for video or sound broadcasting or sharing content through social networks.
    These are technical, session cookies, to ensure that users are human and not automated applications. This is how we fight spam.

    Analytics

    These allow the responsible party to monitor and analyse the behaviour of the users of the websites to which they are linked. The information collected by this type of cookie is used to measure the activity of the website, application or platform and to create navigation profiles of the users of these sites, applications and platforms, in order to introduce improvements based on the analysis of the usage data made by the users of the service.