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2018 Global Micro-Influencer Study

At we are celebrating 100,000 registered influencers by getting an inside look at their perceptions, preferences, and behaviors surrounding social media and influencer marketing.   

 It's a global study where we surveyed 1,000 micro-influencers from 22 countries, including, Spain, United States, Mexico, Colombia and Venezuela, among many others.

We've defined the term 'micro-influencer' as social media users with less than 10,000 followers, which currently make up 80% of the vetted influencers in our platform.

Our micro-influencers are authentic and their connections are real. They are today's indisputable leaders of the most basic and effective type of marketing since the beginning of time: word of mouth.

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