How to measure Roi on social networks?
As a social media manager, one of my recurring nightmares is talking about ROI and how to demonstrate how it is performing in our favor. This scenario can’t give you a headache , and not because we don’t believe in the value of social media. Proving ROI is a multi-step process with several variables, inputs […]
Do you know San Publicito? This is how our advertising saint was born
Today, the saint of advertising celebrates his birthday. How we advertise has been evolving over almost three decades. First, we started focusing on the online world, and this has evolved into the micro-influencer marketing strategies. How San Publicito was born San Publicito has become a significant date in all advertisers’ calendars, not only because he […]
