Stories from the Shadows: The Role of Managers, Ghostwriters, and Creatives Behind Successful Influencers
In the dynamic digital age, the visible success of influencers often conceals the extensive behind-the-scenes work by managers, ghostwriters, and creatives. These professionals collaboratively shape the influencer’s public persona, content strategy, and engagement, making them integral to the influencer’s brand growth and sustainability. Role and Impact of Ghostwriters Ghostwriters are skilled professionals who create content […]
Senior Influencers Spain: Why Brands Are Turning to the Over 50s on Social Networks
In recent years, senior influencers—social media creators aged 50 and above—have emerged as a significant force in digital marketing. Brands are increasingly targeting this demographic, recognizing the unique advantages that senior influencers bring to the table. Here’s a comprehensive overview of why brands are turning to senior influencers and the dynamics surrounding this trend. Growing […]
Invisible Influencers: The Rise of Faceless Content Creators on TikTok and YouTube
Invisible influencers, often referred to as faceless content creators, are revolutionizing the landscape of social media platforms like TikTok and YouTube. These creators have managed to amass substantial followings without ever revealing their identities or appearing on camera. As we move into 2025, this trend is reshaping influencer marketing, emphasizing the importance of content and […]
Influencers and Summer Festivals: The New Formula for Social Media Success
Influencers and summer festivals have become a powerful new formula for success on social media, combining vibrant event experiences with digital reach to boost brand visibility, engagement, and sales. This post explores the synergy between influencers and festivals, highlighting how they can transform social media marketing. Why Influencers and Summer Festivals Are a Perfect Match […]
How Big Brands Use LinkedIn to Humanize Their Companies Through Employee-Influencers
Harnessing the credibility, reach, and personal touch of employee-influencers has become a core strategy for major brands aiming to humanize their image and build authentic connections on LinkedIn. Below is a comprehensive overview of the most relevant insights and practices, supported by recent studies and examples. The Growing Trend: Employee-Influencers on LinkedIn Mainstream Adoption: Influencer […]
Understanding the New Influencers Law Set to Change Marketing Practices in May 2025
The European Union is set to implement a comprehensive new law targeting influencer marketing practices, with the aim of increasing transparency, protecting consumers, and ensuring the fair application of advertising standards across all member states. This influencers law responds to growing concerns about hidden advertising, consumer safety, and the rapid development of the digital influencer […]
Boost Your Brand Awareness with Influencers: A Comprehensive Guide
Brand awareness is the degree to which consumers recognize or recall a brand’s name, logo, products, or services. It reflects how familiar your target audience is with your brand and how well they can distinguish it from competitors. This recognition can happen through seeing the brand’s logo, hearing its name, or even remembering its tagline […]
WhatsApp Advertising with Influencers: Examples of How to Integrate This Tactic into Your Digital Strategy
WhatsApp has emerged as a formidable channel for digital marketing, with over 2.5 billion users worldwide, making it a prime platform for innovative influencer-driven campaigns. As influencer marketing continues to boom—expected to exceed $32.5 billion globally in 2025—the integration of WhatsApp and influencer marketing presents a strategic opportunity for brands to drive engagement and ROI. […]
Crowdsourcing Content: Engage Influencers to Co-Create Your Brand’s Story
Crowdsourcing content and engaging influencers to co-create a brand’s story is a powerful marketing strategy that leverages collective intelligence and authentic voices to build brand narratives. Here’s a comprehensive overview of this approach: What is Crowdsourcing Content? Crowdsourcing content refers to the practice of soliciting ideas, information, or contributions from a large group of people, […]
Top 5 influencers on mental health
Every 10 October, World Mental Health Day is celebrated to raise awareness and visibility of the importance of psychological wellbeing. In recent years, the rise of social media has changed the way we approach these issues, with influencers emerging as key voices in the conversation. In this blog, we will explore the impact, risks and […]
