TikTok Shop 2025 Study:

What Do Influencers Think About This New Way to Buy and Sell?

We explored how influencers are using TikTok’s new shopping platform.

TikTok Shop is revolutionizing how influencers and brands engage with their audiences. That’s why at SocialPubli, we set out to understand what content creators really think about this social commerce tool.

In our latest study, you’ll find out:

  • What percentage of influencers are already shopping on TikTok Shop?

  • Do they trust the platform and its sellers?

  • Are they interested in monetizing through sales commissions?

  • Which product categories show the most potential?

  • How eager are they to collaborate with brands?

151 influencers from the United States and Mexico participated in our survey, giving us a clear picture of the opportunities and challenges TikTok Shop presents.

Download the full study and discover how TikTok Shop can transform your digital strategy.

What will you find in this study?

  • The demographic profile of influencers active on TikTok Shop.

  • How often they shop on the platform and how much they spend.

  • Their level of satisfaction and trust as buyers.

  • Their willingness to collaborate with brands and monetize recommendations.

  • The most attractive product categories for them.

Why should you download it?

Whether you’re a brand looking to sell on TikTok Shop or a professional in influencer marketing, this study gives you the insights you need to make informed strategic decisions and connect more effectively with your audience.

“SOCIALPUBLI S.L. ha participado en el Programa de Iniciación a la Exportación ICEX-Next, y ha contado con el apoyo de ICEX, así como con la cofinanciación de Fondos europeos FEDER, habiendo contribuido según la medida de los mismos, al crecimiento económico de esta empresa, su región y de España en su conjunto”

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