TikTok Study 2023

What vision do advertisers and influencers have for influencer marketing on TikTok?

  • For SocialPubli’s TikTok 2021 Marketing Study with Influencers, we surveyed a total of 1,865 people, among them advertisers and TikTokers from over 15 countries.
  • After asking our advertisers and influencers about their opinions and experiences, we have obtained conclusions on the effectiveness, budgets, usage times, as well as future forecasts and challenges of marketing with influencers on TikTok.
  • Through this Study we have found out that 61.5% of advertisers surveyed think TikTok will become a leading platform for influencers.
  • It is also worth noting that 67.9% of influencerssurveyed declare that they have bought a product after seeing a publication by someone they follow on TikTok, which shows the effectiveness of campaigns with influencers on this platform.

Download the Study of Influencer Marketing on TikTok 2021 on PDF

“SOCIALPUBLI S.L. ha participado en el Programa de Iniciación a la Exportación ICEX-Next, y ha contado con el apoyo de ICEX, así como con la cofinanciación de Fondos europeos FEDER, habiendo contribuido según la medida de los mismos, al crecimiento económico de esta empresa, su región y de España en su conjunto”

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