Storytelling: the art of telling a story

storytelling

Art can be defined as any creative situation, aesthetics or communicative with emotional purposes. This is what we hope to achieve, since storytelling is an art form. With storytelling, we hope to tell stories in a magical way and connect with our users, seeking their empathy and transporting them to another world which the story […]

How to do “classy” clickbait

clickbait

Clickbait is considered to be false advertising and bad.  But, what if we were to use it with care?  What if we used it properly, like a true English gentleman would. The purpose of clickbait is to attract attention and make people click.  There is nothing wrong with describing content in an interesting way, in […]

The first virals on the Internet

virals

Our lives would be a little less exciting without all the entertainment that memes and viral posts have given us.  The Internet (and its users) never cease to surprise us with their flashmobs, fails, funny songs, and clothes that separate the planet into two sides.  But, — how has this panorama changed over the years? […]