Influencers and Summer Festivals: The New Formula for Social Media Success
Influencers and summer festivals have become a powerful new formula for success on social media, combining vibrant event experiences with digital reach to boost brand visibility, engagement, and sales. This post explores the synergy between influencers and festivals, highlighting how they can transform social media marketing. Why Influencers and Summer Festivals Are a Perfect Match […]
How Big Brands Use LinkedIn to Humanize Their Companies Through Employee-Influencers
Harnessing the credibility, reach, and personal touch of employee-influencers has become a core strategy for major brands aiming to humanize their image and build authentic connections on LinkedIn. Below is a comprehensive overview of the most relevant insights and practices, supported by recent studies and examples. The Growing Trend: Employee-Influencers on LinkedIn Mainstream Adoption: Influencer […]
Celebrity Influencers in 2025: Discover why they’re trending and key brand partnerships
As we dive into 2025, the landscape of celebrity influencers continues to evolve, solidifying su posición al frente del marketing digital. Estas figuras de alto perfil no solo captan la atención de grandes audiencias, sino que también permiten a las marcas crear conexiones genuinas con los consumidores mediante contenido atractivo. Why celebrity influencers are trending […]
Boost Your Brand Awareness with Influencers: A Comprehensive Guide
Brand awareness is the degree to which consumers recognize or recall a brand’s name, logo, products, or services. It reflects how familiar your target audience is with your brand and how well they can distinguish it from competitors. This recognition can happen through seeing the brand’s logo, hearing its name, or even remembering its tagline […]
WhatsApp Advertising with Influencers: Examples of How to Integrate This Tactic into Your Digital Strategy
WhatsApp has emerged as a formidable channel for digital marketing, with over 2.5 billion users worldwide, making it a prime platform for innovative influencer-driven campaigns. As influencer marketing continues to boom—expected to exceed $32.5 billion globally in 2025—the integration of WhatsApp and influencer marketing presents a strategic opportunity for brands to drive engagement and ROI. […]
Crowdsourcing Content: Engage Influencers to Co-Create Your Brand’s Story
Crowdsourcing content and engaging influencers to co-create a brand’s story is a powerful marketing strategy that leverages collective intelligence and authentic voices to build brand narratives. Here’s a comprehensive overview of this approach: What is Crowdsourcing Content? Crowdsourcing content refers to the practice of soliciting ideas, information, or contributions from a large group of people, […]
Dark Posting for Influencers: How to Run Targeted Ads
Dark posting is a powerful advertising strategy that allows influencers and brands to create highly targeted ads on social media platforms without publishing them on their main timeline or feed. This approach offers several advantages for influencer marketing campaigns. Targeted Reach Dark posts enable precise audience targeting based on demographics, interests, behaviors, and other criteria. […]
Bluesky: the new alternative to X that’s revolutionizing microblogging
Social media is now an integral part of our daily lives. From sharing thoughts to engaging with diverse communities, these platforms have transformed the way we communicate. However, the recent transition from Twitter to X and the changes it brought have left many users searching for alternatives. This is where Bluesky comes in—a new social […]
Halloween Marketing Strategies for Influencers
Halloween has solidified itself as one of the most significant dates for digital marketing. This season is ideal for influencers to develop creative and engaging campaigns, leveraging social media’s potential to connect with their audiences uniquely. Want to stand out this season? Here are the best Halloween marketing strategies to help you create impactful content […]
Top successful brands on social media
In the dynamic world of social media, only brands that adapt and connect authentically with their audience stand out. In 2024, competition for users’ attention is fierce, and successful companies are not only present on the most popular platforms, but also constantly innovating their strategies. This post explores the brands that are leading the social […]
