Black Friday campaign on social networks
Black Friday is one of the most important dates of the year for brands, and social media has become the preferred channel for driving sales during this event. While deep discounts are the main attraction, a well-defined social media strategy can make the difference between just another campaign and a successful Black Friday campaign. Social […]
SocialPubli Academy: Types of influencers based on their followers
No one questions that influencers are key when it comes to planning our brand and product strategy on our social networks. There is no doubt about the benefits of having relevant people in the sector or area in which we want to position ourselves. But do we really know which influencer we should hire on […]
SocialPubli Academy: TikTok metrics to check your account reach
TikTok has become one of the most influential platforms for content creators and influencers. Understanding and using TikTok metrics is essential to measuring the success of your campaigns and improving your strategy. In this article, we show you how to use TikTok metrics so you can get an overview of the impact of your campaigns […]
SocialPubli Academy: How to create a brand if you are an influencer
In the competitive world of social media, influencers are taking a step forward and are not just satisfied with promoting third-party products. Now, they are using their reach and credibility to launch their own brands, creating solid, recognizable businesses. This article will guide you through the process of creating a brand if you are an […]
SocialPubli Academy: How to create an influencer brand identity
In the world of digital marketing, every influencer needs much more than a name: a personal brand with a recognizable corporate visual identity. This identity not only helps influencers stand out from the crowd, but also enhances their collaborations with brands by sharing recognition and credibility. Today, at SocialPubli Academy, we will tell you why […]
Discovering the magic of Brand Detector: The AI of SocialPubli
Juan Antonio Roncero, Director of Innovation at SocialPubli, shared fascinating details about Brand Detector, our innovative AI. In this article we will tell you how Brand Detector works, the reason for its development, the challenges we faced in its creation and the exciting future possibilities for this artificial intelligence and influencer marketing in general. How […]
Market segmentation with influencers
Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subgroups of a market based on demographics, needs, priorities, common interests, and other psychological or behavioral criteria used to understand in a better way the target audience. By understanding your market segments, you can benefit from this orientation in […]
How to measure Roi on social networks?
As a social media manager, one of my recurring nightmares is talking about ROI and how to demonstrate how it is performing in our favor. This scenario can’t give you a headache , and not because we don’t believe in the value of social media. Proving ROI is a multi-step process with several variables, inputs […]
International Women’s Day
Recognizing the Vital Role of Women in different areas and as divulgators in Social Media. Every year, on March 8th, the world comes together to speak out loud on equality, equity, rights, accessibility, inclusion, diversity and intersectionality under the International Women’s Day umbrella. Since it’s not a day to superfluously celebrate, it seems legit to […]
What is social media marketing?
Social media nowadays is much more than platforms for entertainment; it has become necessary for businesses of all sizes to reach customers. People use social media for tips, advice, inspiration or connecting with other people. What is social media marketing? Social media marketing is a form of digital marketing that helps the already known […]
