Influencer and neuromarketing, How to apply it?
What is neuromarketing? Neuromarketing is the study of how people’s brains respond to adverts and other brand messages by scientifically monitoring brainwave activity, eye tracking and skin response. These neuromarketing techniques are used to study the brain of the customers to predict their decision making behavior. Marketers physiological signals to gain insight into customers motivations, […]
Market segmentation with influencers
Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subgroups of a market based on demographics, needs, priorities, common interests, and other psychological or behavioral criteria used to understand in a better way the target audience. By understanding your market segments, you can benefit from this orientation in […]
Pain points: What are they?
In today’s blog we are going to talk about pain points and how you can solve them, and how it affects influencers. What is the meaning of pain point? Is a persistent or recurring problem (as with a product or service) that frequently inconveniences or annoys customers, in our case influencers. Also we will see […]
How to create a brand?
Building a brand from start to finish is a difficult task full of challenges and doubts and this process takes time, money, and lots of research.But not only this is important but a great business idea or innovative product means nothing if you can’t communicate it to the world specifically in a way that your […]
Top Instagramers for your campaigns
Social media has changed and involved in the last 10 years. Social Media has a big impact in how individuals establish connections and communicate in the contemporary digital age. Among all of these new platforms to establish communication and share stories and experience, Instagram distinguishes itself as the popular one and influential platform, boasting billions […]
How to measure Roi on social networks?
As a social media manager, one of my recurring nightmares is talking about ROI and how to demonstrate how it is performing in our favor. This scenario can’t give you a headache , and not because we don’t believe in the value of social media. Proving ROI is a multi-step process with several variables, inputs […]
How to build a good online reputation?
Online reputation, or e-reputation, is the reputation of a company, person, product, service or any other element on the Internet and digital platforms. This online reputation is impacted by the content, the reactions of and interactions with users, activity on the different social media networks For e-commerce brands, online reputation is very important, as it […]
What is a feed on social media?
Social media platforms have become more than just tools for communication; they are windows into our lives, reflections of our personalities, and a place to express our creativity. Among these platforms, Instagram stands out as a visual playground where users can create an aesthetic around their lives through carefully selected images and videos. But […]
International Women’s Day
Recognizing the Vital Role of Women in different areas and as divulgators in Social Media. Every year, on March 8th, the world comes together to speak out loud on equality, equity, rights, accessibility, inclusion, diversity and intersectionality under the International Women’s Day umbrella. Since it’s not a day to superfluously celebrate, it seems legit to […]
Youtube Shorts: What are they and how to use them?
At this point in time, you might be an expert in Tiktok and Reels but if you are an influencer or a content creator you may be missing important potential followers on Youtube. A great way to grow your Youtube channel in 2024 is by using Youtube Shorts.In this article we are going to give […]
