Top Instagramers for your campaigns

Social media has changed and involved in the last 10 years. Social Media has a big impact in how individuals establish connections and communicate in the contemporary digital age. Among all of these new platforms to establish communication and share stories and experience, Instagram distinguishes itself as the popular one and influential platform, boasting billions of active users globally. 

Also important figures such as influencers have appeared as a result of the use and popularity of Social Networks. 

In this article, we will talk about the most followed Instagram accounts worldwide.

 

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CRISTIANO RONALDO

To date April 5, 2024, Cristiano Ronaldo is the most followed person on Instagram with over 627 million followers. Known as one of the world’s best football players, he holds this position becoming one of the most followed persons on this app. The content on his feed offers a deeper insight into his personal and professional lives, and shows to his followers his experiences and achievements.

LEONEL MESSI

Also another huge and popular figure worldwide,  Lionel Messi is the second most followed person on Instagram. Messi assumes the role of captain for the esteemed Argentinian national team while also serving as a forward for the renowned Inter Miami since last June. 

Lionel Messi has 502 million Instagram followers. On his Instagram profile, you find snapshots of his career as a football player, his moments with family, and insights into various events he attends and the brand he works with. 

SELENA GOMEZ

In the third position we have the most followed women Instagram account, Selena Gomez has an impressive 427 million Instagram followers. As an American musician of distinction, she also holds the title of being  the founder of Rare Beauty, an influential makeup brand.

Along with the usual photographs you’d expect of friends, family, and events, a highlighted aspect of her profile is the presence of occasional political posts in which she addresses pressing issues such as women’s rights. Further, Selena Gomez has demonstrated her commitment to raising awareness about mental well-being by openly discussing mental health topics and encouraging her followers to ask for help. She is such a good example to use the amount of community to influence in a good way and spread awareness is important topics.

KYLIE JENNER

Ranking as the fourth most followed person on Instagram, we find the fashion influencer and celebrity Kylie Jenner. Her account has an extraordinary following of 400 million. Her profile serves as a platform where she showcases her renowned ventures, including the highly lucrative Kylie Cosmetics brand, as well as other notable ventures like Kylie Skin, Kylie Swim, and Kylie Baby. Also she is the image of well known brands such as Glow or Sprinter.

DWAYNE JOHNSON

In the fifth position we find the actor and former WWE champion Dwayne Johnson.Having a huge following with a count of 397 million followers, he has accumulated a big and devoted audience on the platform. Although his initial fame came from his time as a professional fighter, his latest adventures have centered entirely around the entertainment industry. Having him participating in popular movies like Fast and Furious, Black Adam or Snitch.

ARIANA GRANDE

The global sensation Ariana Grande is the sixth most followed person on Instagram with 380 million followers. She is a famous American singer and songwriter who has gained worldwide recognition for her famous hits such as “The Way,” “7 Rings,” “In My Head,” “Focus,” “Break Free,” and numerous others. She is also famous for her significant foray into the cosmetics industry with her company REM Beauty.

KIM KARDASHIAN

Kim Kardashian is next on our list of the most followed Instagram accounts. As a notable media personality and entrepreneur, Kimberly Noel Kardashian maintains an impressive following of 364 million Instagram followers.

She is known for his Shapewear space with the establishment of her company “Skims” in 2019, while also making her own mark on the fashion landscape.In addition, Kim Kardashian has served as an ambassador for international luxury brands such as Balenciaga. Also, Kim Kardashian emerged as a prominent advocate for the cause, voicing her disapproval of the brand despite her affiliation with it.

BEYONCE

Beyoncé’s Instagram account reach 320 million followers and a large collection of more than 2,281 carefully curated posts.

Beyoncé’s account is a example of the commitment to excellence that she brings to her amazing performances.

Beyoncé uses her Instagram platform to offer a glimpse into her multifaceted world through a collection of captivating self-portraits, and into her personal life and professional images from various photo shoots and music videos.

KHLOE KARDASHIAN

Khloe Kardashian, widely recognised as a reality television personality, model, and exceptional businesswoman. In the ninth place we find one of the Kardashian sisters which as you can see so far in this list they accumulate a large amount of followers. In this case Khloe have  

a big following of 310 million individuals that engage daily with her content. Her profile effectively showcases both her professional life and personal experiences.

KENDALL JENNER

From her journey from Keeping Up with the Kardashians to the latest show, Kendall Jenner has grown from a young and ambitious girl to a successful model and businesswoman. She is among the most successful and top-paid models in the world. She has partnered with her sister, Kylie Jenner, for her cosmetics line-up. She has also launched her tequila brand, named 818 Tequila. Up to date she has 294  million followers, on Instagram Kendall shares aesthetic posts, daily activities and fashion posts. 

JUSTIN BIEBER

Finally, the tenth most followed person on Instagram is singer-songwriter Justin Bieber. With an impressive following of 292 million Instagram users, Justin Bieber shares moments from his live performances, and privame moments with family and friends. In 2008, Justin Bieber’s talent caught the attention of American record executive Scooter Braun, who instantly signed him to RBMG Records. Maintaining an active presence on social media, Justin Bieber frequently provides glimpses into his daily activities not only in his posts but on stories, allowing followers to stay connected with him.

 

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