Discovering the magic of Brand Detector: The AI of SocialPubli
Juan Antonio Roncero, Director of Innovation at SocialPubli, shared fascinating details about Brand Detector, our innovative AI. In this article we will tell you how Brand Detector works, the reason for its development, the challenges we faced in its creation and the exciting future possibilities for this artificial intelligence and influencer marketing in general. How […]
Top 5 travel influencer for your campaigns
Digital tourism has revolutionized the way brands connect with their audiences. Travel influencers, with their ability to inspire and communicate, have become key to the success of marketing campaigns. At SocialPubli, we introduce you to the most engaging travel influencers of 2024, perfect for taking your brand to new destinations. Top Travel Influencers of 2024 […]
How to create brand positioning?
In the influencer market, brand positioning is critical to stand out in a competitive landscape and connect with your audience in a meaningful way. An effective positioning strategy not only helps you differentiate yourself from the competition, but also allows you to establish a clear and memorable identity in the minds of consumers. What is […]
Top 5 fitness influencer for your campaigns
In the competitive world of fitness on social media, there are figures that not only inspire through their physique and workouts, but also create committed and loyal communities. These influencers have transcended beyond simple photos and videos, becoming true icons within the English-speaking fitness industry. At SocialPubli, we introduce you to five of the most […]
What is engagement on Instagram?
Instagram has established itself as a key platform for brands and creators, where engagement measures the interaction and real interest of the public in your content. But how is it calculated and, more importantly, how can it be improved, especially through working with influencers? Why Influencers are Key to Engagement on Instagram? Engagement not only […]
Types of social media: Get to know them all
Social media consists of many types of networks for people who engage in a variety of different interests. Having a good strategy in social media helps you to connect with a wider audience.Social media isn’t the one-size-fits-all type of service. There are different types of social media services that focus on different needs and […]
Influencer and neuromarketing, How to apply it?
What is neuromarketing? Neuromarketing is the study of how people’s brains respond to adverts and other brand messages by scientifically monitoring brainwave activity, eye tracking and skin response. These neuromarketing techniques are used to study the brain of the customers to predict their decision making behavior. Marketers physiological signals to gain insight into customers motivations, […]
Market segmentation with influencers
Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subgroups of a market based on demographics, needs, priorities, common interests, and other psychological or behavioral criteria used to understand in a better way the target audience. By understanding your market segments, you can benefit from this orientation in […]
Pain points: What are they?
In today’s blog we are going to talk about pain points and how you can solve them, and how it affects influencers. What is the meaning of pain point? Is a persistent or recurring problem (as with a product or service) that frequently inconveniences or annoys customers, in our case influencers. Also we will see […]
How to create a brand?
Building a brand from start to finish is a difficult task full of challenges and doubts and this process takes time, money, and lots of research.But not only this is important but a great business idea or innovative product means nothing if you can’t communicate it to the world specifically in a way that your […]