What is Cross-Posting? Amplify Influencer Reach Across Platforms
Cross-posting is the practice of sharing the same or similar content across multiple social media platforms. This strategy is commonly utilized by marketers, influencers, and brands to maximize their reach and engagement, all while saving time on content creation. In this blog post, we will provide a comprehensive overview of cross-posting and its benefits. Definition […]
Dark Posting for Influencers: How to Run Targeted Ads
Dark posting is a powerful advertising strategy that allows influencers and brands to create highly targeted ads on social media platforms without publishing them on their main timeline or feed. This approach offers several advantages for influencer marketing campaigns. Targeted Reach Dark posts enable precise audience targeting based on demographics, interests, behaviors, and other criteria. […]
Benchmarking in Influencer Marketing: A Key to Success
In today’s rapidly evolving digital landscape, benchmarking has emerged as a crucial strategy for brands looking to maximize their influencer marketing campaigns. Through effective benchmarking, companies can compare their performance against industry standards, allowing them to identify areas for improvement and stay competitive. Understanding Benchmarking in Influencer Marketing Benchmarking in influencer marketing involves evaluating one’s […]
Work with micro-influencers and create memorable campaigns
Some years ago, we started listening about a new marketing term called influencer marketing, and we could say that, that term has evolved and is different now. Nowadays, the influencer marketing is one of the most effective tactics for businesses to promote their services and products. In this matter, there is an influencer strategy […]
Do you know San Publicito? This is how our advertising saint was born
Today, the saint of advertising celebrates his birthday. How we advertise has been evolving over almost three decades. First, we started focusing on the online world, and this has evolved into the micro-influencer marketing strategies. How San Publicito was born San Publicito has become a significant date in all advertisers’ calendars, not only because he […]
