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TIKTOK INFLUENCERS FOR YOUR ADVERTISING CAMPAIGNS

DO YOU WANT TO CREATE CAMPAIGNS ON TIKTOK WITH INFLUENCERS?

TikTok is one of the Social Networks of the moment. Its growth in 2019 and 2020 is undeniable. Such so that the last Study on Social Networks by IAB Spain situations it as the social network which has grown the most in number of users, increasing from 3 to 16% the percentage of people who have consumed this social network in the last year.

Its use is especially extensive between Generation Z and Millennials, two of the most interesting age segments for brands.

That's why, at SocialPubli we don't want to let up the opportunity of TikTok's expansion adn we're developing campaigns on this social network.

If you want more information, download our guide about Tiktok campaigns here:

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HOW TO CREATE A CAMPAIGN IN TIKTOK?

One of the biggest commitments of SocialPubli to advertisers is maximum simplification of processes so that brands can have an optimal and simple experience. This is something that you'll already know if you've worked with us in the past.

The process of creating campaigns on our platform is very simple: it's very intuitive and working on it will be very easy. When you're registered as an advertiser on SocialPubli, you'll have the possibility of adding funds to be directed to your campaigns. Regarding payment methods, you decide: credit card, bank transfer, or PayPal.

We'll take care of the rest. You just have to send us a briefing telling us what you want to promote, how you want to proceed, approximate profiles of influencers, what you want them to do and any other points you consider necessary.

Generally we work through a challenge or a fun proposal and in accord with the audience on TikTok. Other important points you should indicate in this step is a hashtag for the campaign.

In this sense, keep in mind the particular characteristics of this social network, you can't link or do a swipe-up as in Instagram stories, which is why the hashtag that you propose is really important, since the entire campaign revolves around it.

With what you say, we get to work. We send the proposal to all the influencers registered on the platform who have TikTok and they adapted to what's outlined by the company in the briefing.

Among all the influencers interested in participating in the action, the brands will have the power to decide with which influencers they want to collaborate. Once chosen, the development of the action begins.

Content creators must post the publication and send proof to SocialPubli to verify their participation in the campaign.

Furthermore, at SocialPubli we want advertisers to be aware at all times of the evolution of the campaign, as well as its results. Therefore, we work to offer statistics of the actions. On TikTok we can't offer exhaustive or massive metrics like on other social networks, for now. However, we usually request and obtain statistics on reproduction, comments, and likes for the content.

HOW DO CAMPAIGNS WORK ON TIKTOK?

  1. Advertisers send us a briefing with what they want the Tiktokers to do for their campaign.
  2. Our team sets up the configuration that will appear on the advertiser's panel.
  3. Advertisers choose the Tiktokers who have signed up, to participate in the campaign.
  4. The influencers send proof that they've uploaded the publication on their TikTok account.
  5. Our team will send a detailed report with the obtained results of the campaign such as views, shares, likes, comments, and potential reach.

This post is also available in: PT ES