My biggest takeaways from DMWF North America
Influencer marketing is alive and well This was my first year as a speaker at the Digital Marketing World Forum- North America and although the conference covered multiple topics, including e-commerce, digital brand strategy, VR and AR and SEO strategy, I am happy to say that influencer marketing was a popular
Influencers are becoming brands heroes
As far as marketing is concerned and if today there is a king, it would be influencer marketing. Campaigns with influencers can be very effective and it has been demonstrated, but they require a studied strategy and good planning. When a brand decides to invest in influencer marketing, it looks for
Most used Social Media networks for influencer marketing
Influencer Marketing is gaining importance through time and it's becoming nowadays essential to any company that wants to increase their products and services visibility as well as being able to reach a specific public and enter a particular niche. Companies can launch different kinds of strategies using social media and
