Black Friday campaign on social networks
Black Friday is one of the most important dates of the year for brands, and social media has become the preferred channel for driving sales during this event. While deep discounts are the main attraction, a well-defined social media strategy can make the difference between just another campaign and a successful Black Friday campaign. Social […]
SocialPubli Academy: Summer photos for influencers and brands
Knowing how to pose in beach photos if you are an influencer or how this type of content should be created if you are a brand, will boost the results of your influencer marketing campaigns. Here are some tips for your summer photos to get interactions and be rewarded by social media algorithms. Pictures of […]
How to create brand positioning?
In the influencer market, brand positioning is critical to stand out in a competitive landscape and connect with your audience in a meaningful way. An effective positioning strategy not only helps you differentiate yourself from the competition, but also allows you to establish a clear and memorable identity in the minds of consumers. What is […]
Work with micro-influencers and create memorable campaigns
Some years ago, we started listening about a new marketing term called influencer marketing, and we could say that, that term has evolved and is different now. Nowadays, the influencer marketing is one of the most effective tactics for businesses to promote their services and products. In this matter, there is an influencer strategy […]
Influencer marketing: How to work to influence in a worldwide crisis?
Influencers are the new faces of businesses around the world since they have the power to get their audiences engaged and aware of what they are promoting. And as it may sound easy, being an influencer it’s a huge challenge. Right now, brands face a new obstacle, to communicate their messages while a worldwide lockdown is present. […]
