What’s the Difference Between Celebrities, Influencers and Micro-Influencers?
Influencer marketing is the top strategy used by brands today. It’s impact on users is very attractive for companies and it brings results in terms of engagement and consumer loyalty. And, of course, when it comes time to make a buying decision, 83% of consumers prefer to listen to the opinions of friends or someone […]
How To Go From Being a Micro-Influencer to Becoming a Macro-Influencer
On Saturday, October 28th, 2017, Samsung MadFun was held,- this is the biggest festival of viral phenomenon. Some of Spain’s best known YouTubers made presentations for their followers in the city of Barcelona. If you’re a micro-influencer and you want to know how to be up on stage at a festival like Samsung MadFun, then […]
SocialPubli.com changes the rules of the game using influencer marketing: Infographic
Influencer marketing is essential for brands. It’s a strategy by which brands become known using influencers: people who are able to persuade their followers and increase brand awareness though their posts on social media or blogs. In some ways they are the link between the brand and its target audience. But we believe that […]
How to work with influencers so your Instagram campaigns will be winners
If you’re planning to start an ad campaign on social media using influencers as the spokespersons for your brand, it’s important to keep in mind some of the important tips on working with them that we’re going to share with you below. Emphasize with Influencers! Put yourself in their shoes! Picture yourself as the influencer […]
The Power of Micro-Influencers
Today it is extremely common for brands to include some kind of influencer activity as part of their social media marketing strategy. So, what happens when it is time to decide who you’re going to create your campaign with. Which is better: should you choose celebrities or anonymous users on social media? In this article, […]
