April 2019

Year after year we see how the use and consumption of apps and social networks changes and in 2018 the app that has had the greatest growth in terms of use has been Tik Tok, a new platform that since 2017 has captivated different markets such as China or the

What are NanoInfluencers? We've been talking for a long time about microinfluencers and how great they are, but lately there's a distinction within them, the nanoinfluencers, with less than 1,000 followers. Do we see how they can help in an influencer marketing strategy? Who are nanoinfluencers? Nanoinfluencers are normal people with a follower