3 Influencer Marketing Myths That Need To Be Left Behind
Influencer marketing has evolved and is now one of the biggest sources of investment in online marketing. In spite of this, there are several myths and misconceptions about the world of influencers that need to be relegated to the past. 1 - The bigger, the better Influence does not depend on the
Virtual Influencers Also Have Bad Days
It’s just like it sounds,- computer-generated influencers who are paid (or rather, their designers are paid) for advertising products and services. As if it wasn’t already hard enough to stand out, now people who don’t even exist are joining the party! The good thing is that, even though we never
How To Be An Influencer and Create A Community on Social Media
To be influencer you don’t need a community with thousands of followers. Influence doesn’t depend on the number of followers, but rather on the trust people place in you and what you say. That’s why micro-influencers often have much more engagement and authenticity than people who are “super” influencers. So
Why You Should Incorporate Instagram Stories in Your Digital Marketing Strategy
Instagram Stories can revolutionize your digital marketing strategy. Chey an change the way you relate to your followers and let you achieve all of your business goals. Would you like to know how to make the most of this potential? Visibility of stories Based on the latest data from October of 2017,
Five influencer campaigns that really nailed it
Influencer campaigns have emerged as one of the most effective strategies in marketing. New audiences are reached, the brand’s image is improved, traffic and interaction are achieved
How to Do Marketing on Instagram in 2018
Instagram reigned in 2017, bringing in more than 800,000 active users every month. With this audience size and its visual impact, it’s to be expected that brands will want their campaigns to be present on Instagram. With the continual updates coming out, the recommended marketing practices continue to change and
Microinfluencers: this is how you can earn money with your social networks
Although many people may think otherwise, being a micro-influencer requires a lot of work and dedication. It’s a part of you that’s active 24 hours a day, looking for new opportunities and new ideas. And when you find them, you have to work to bring them to life and make
Instagram news: connection times and notification of screenshots
Instagram never stops adding new features to its application. As we already told you a few weeks ago, Instagram has been planning to introduce screenshot notifications and notifications of the last connection time. Both functions are controversial because they diminish the privacy of the user. So let’s look at the
How to become a Christmas Influencer
Once December arrives, we start seeing Christmas everywhere – in the stores, in the decorations on the streets and, of course, on social media. Influencer activity increases significantly at Christmas, since this is the month when the campaign possibilities multiply. If you’re an influencer, you have an infinite number of possibilities
What’s the Difference Between Celebrities, Influencers and Micro-Influencers?
Influencer marketing is the top strategy used by brands today. It’s impact on users is very attractive for companies and it brings results in terms of engagement and consumer loyalty. And, of course, when it comes time to make a buying decision, 83% of consumers prefer to listen to the