Keys to avoid boring your audiences on Instagram
Making extra money by posting ads on Instagram is the primary motivation of micro-influencers. In many cases, the more important goal is to make sure the influencer’s profile doesn’t turn into an advertising catalog. To prevent this, there are a number of keys points that influencers should keep in mind; Know your audience: Knowing which […]
How to work with influencers so your Instagram campaigns will be winners
If you’re planning to start an ad campaign on social media using influencers as the spokespersons for your brand, it’s important to keep in mind some of the important tips on working with them that we’re going to share with you below. Emphasize with Influencers! Put yourself in their shoes! Picture yourself as the influencer […]
The Power of Micro-Influencers
Today it is extremely common for brands to include some kind of influencer activity as part of their social media marketing strategy. So, what happens when it is time to decide who you’re going to create your campaign with. Which is better: should you choose celebrities or anonymous users on social media? In this article, […]
How to Create an Attractive Profile on Instagram
Your favorite Instagrammers all lead different lives. One publishes their luxury trips and shows hotels with extravagant showers. Another, on the other hand, travels with a caravan and stays at campsites far removed from the city. Another might post healthy recipes and drink de-tox smoothies. And it’s most likely that you’re following the account of […]
Collaborative Intelligence and the Future
Collaborative intelligence developed in the digital environment, without any physical limitations and giving everyone a voice. Users act autonomously, contributing their ideas and individual experiences in order to create something or solve a problem. Wikipedia was the start of this, although with certain differences. In their case, it could be called collective intelligence because although […]
The latest in social media news that you missed this summer
How was your summer? Great? We hope so, and we hope you returned from the beach sun-tanned and relaxed. For sure you didn’t disconnect from your social media networks so you could upload photographs of your legs in the sun or the beautiful sunsets. Meanwhile, new things continued to happen on social media and, naturally, […]
The Best Local Ads…. In the World
In this era of “over” information, we get lost in the constant barrage of campaigns and virals which hit us from all sides. Therefore, we wanted to breathe for a moment now to shine the spotlight on some ads which were made for local populations and which show a huge amount of creativity and charm. […]
Storytelling: the art of telling a story
Art can be defined as any creative situation, aesthetics or communicative with emotional purposes. This is what we hope to achieve, since storytelling is an art form. With storytelling, we hope to tell stories in a magical way and connect with our users, seeking their empathy and transporting them to another world which the story […]
How to do “classy” clickbait
Clickbait is considered to be false advertising and bad. But, what if we were to use it with care? What if we used it properly, like a true English gentleman would. The purpose of clickbait is to attract attention and make people click. There is nothing wrong with describing content in an interesting way, in […]
The first virals on the Internet
Our lives would be a little less exciting without all the entertainment that memes and viral posts have given us. The Internet (and its users) never cease to surprise us with their flashmobs, fails, funny songs, and clothes that separate the planet into two sides. But, — how has this panorama changed over the years? […]
