Fake followers in Instagram. How to detect them?
Fake followers are profiles on social media that are only created to follow other profiles for boosting their number of followers. The fake profiles don’t belong to a real person, but they make it seem that this profile has a lot of influence. The users applying these kinds of immoral actions think that more is […]
My biggest takeaways from DMWF North America
Influencer marketing is alive and well This was my first year as a speaker at the Digital Marketing World Forum- North America and although the conference covered multiple topics, including e-commerce, digital brand strategy, VR and AR and SEO strategy, I am happy to say that influencer marketing was a popular topic of interest […]
Curvy Influencer : Big sizes are in fashion
Is size XL fashionable? Maybe you’ve heard about this new profile: curvy influencer. They are people with a great passion for fashion but because of their physical shape, they wear big sizes. In recent times we are witnessing a change in fashion brands. Clothing brands are beginning to change the type of model with which […]
How to broadcast on Twitch?
Discover in this little guide how to register in Twitch and how to install the open broadcaster to start broadcasting on the platform. Stream now!
Do you know Twitch?
The digital world is advancing at an incredible speed. Nowadays the concept of leisure has changed as well as the way of working. Can you imagine earning money while enjoying your hobby? Stop imagining and get to know Twitch, a live streaming platform, that is to say an online site where you can share your […]
Advantages of Instagram for companies
There are already more than 25 million accounts in Instagram that take advantage of having a company profile. Although one of the most common Instagram myths is that the Instagram algorithm harms you, as happens on Facebook, we can assure you that a company profile brings many good things. At least 5. How to create […]
Hello Kitty: the success of influencer marketing
Influencer marketing is something that most brands include in their strategies. Some use influencers at specific moments for launches or events and other marketing strategies, like Daniel Wellington, are built around influencers. For Hello Kitty, influencer marketing was the key to continuing to be relevant today. How they did do it? Influencer marketing Created in […]
What Tinder teaches us about Influencer Marketing
What does Tinder have to do with Influencer Marketing? More than you think … just use a little imagination. First, it has replaced other traditional media, and often ends up working better than they do, the same way that influencer marketing does. But it’s not only that, because Tinder can also teach us marketing lessons […]
Influencer Marketing: Instagram Stories Reign
With 400 million active users per month, Instagram Stories have become the protagonists of influencer marketing. Do you want to see how this went in our first campaigns? Instagram Stories are here to stay Influencer marketing has many tools available to communicate and reach users effectively, and Instagram stories are proving to be one of […]
How Influencer Marketing Works in China
Although for now we do not plan to enter the Asian market, it’s always interesting to see how influencer marketing works in other countries, such as China. It seems that it will be more difficult to adapt to the Chinese market than to the rest of European and the Latin American countries, where we are already expanding. Influencer marketing data in […]
