Advantages of Instagram for companies
There are already more than 25 million accounts in Instagram that take advantage of having a company profile. Although one of the most common Instagram myths is that the Instagram algorithm harms you, as happens on Facebook, we can assure you that a company profile brings many good things. At least 5. How to create […]
Hello Kitty: the success of influencer marketing
Influencer marketing is something that most brands include in their strategies. Some use influencers at specific moments for launches or events and other marketing strategies, like Daniel Wellington, are built around influencers. For Hello Kitty, influencer marketing was the key to continuing to be relevant today. How they did do it? Influencer marketing Created in […]
What Tinder teaches us about Influencer Marketing
What does Tinder have to do with Influencer Marketing? More than you think … just use a little imagination. First, it has replaced other traditional media, and often ends up working better than they do, the same way that influencer marketing does. But it’s not only that, because Tinder can also teach us marketing lessons […]
Influencer Marketing: Instagram Stories Reign
With 400 million active users per month, Instagram Stories have become the protagonists of influencer marketing. Do you want to see how this went in our first campaigns? Instagram Stories are here to stay Influencer marketing has many tools available to communicate and reach users effectively, and Instagram stories are proving to be one of […]
How Influencer Marketing Works in China
Although for now we do not plan to enter the Asian market, it’s always interesting to see how influencer marketing works in other countries, such as China. It seems that it will be more difficult to adapt to the Chinese market than to the rest of European and the Latin American countries, where we are already expanding. Influencer marketing data in […]
How To Be Trending Topic on Twitter
To be trending topic you need good content, influencers that make your message take off, and a bit of luck. In this article we are going to help you get everything prepared and ready, so that you only need that little bit of luck to appear in the top 10 trends on Twitter. What is a […]
The day-to-day problems of the micro-influencer, in GIFs
The life of the micro-influencer offers a lot of great things, but there are also some other things that aren’t so great. There are certain problems that not everyone would understand and, as the saying goes, “a GIF is worth a thousand words”. They don’t let you play with grown ups Many platforms require a […]
3 Influencer Marketing Myths That Need To Be Left Behind
Influencer marketing has evolved and is now one of the biggest sources of investment in online marketing. In spite of this, there are several myths and misconceptions about the world of influencers that need to be relegated to the past. 1 – The bigger, the better Influence does not depend on the number of followers, […]
Influencer Marketing: 4 advertising media that have been “dethroned”
Influencer marketing has revolutionized the digital landscape with its credibility and levels of engagement, becoming the preferred advertising solution for many companies. Let’s see how it has affected four media channels. 1 – Internet Ads At the beginning of 2017, 30% of Internet users had Ad Blockers. Google Chrome recently incorporated them into their browser, […]
How to make money with your blog without sacrificing your identity
If you’ve already attracted a lot of traffic, then you’re probably thinking about how to make money with your blog. Today we are going to tell you the different ways to monetize your blog and earn some extra income. The first steps You can’t expect to make money with your blog when you first start […]
